Paper ID: 2208.00479

The impact of Twitter on political influence on the choice of a running mate: Social Network Analysis and Semantic Analysis -- A Review

Immaculate Wanza, Irad Kamuti, David Gichohi, Kinyua Gikunda

In this new era of social media, social networks are becoming increasingly important sources of user-generated content on the internet. These kinds of information resources, which include a lot of people's feelings, opinions, feedback, and reviews, are very useful for big businesses, markets, politics, journalism, and many other fields. Politics is one of the most talked-about and popular topics on social media networks right now. Many politicians use micro-blogging services like Twitter because they have a large number of followers and supporters on those networks. Politicians, political parties, political organizations, and foundations use social media networks to communicate with citizens ahead of time. Today, social media is used by hundreds of thousands of political groups and politicians. On these social media networks, every politician and political party has millions of followers, and politicians find new and innovative ways to urge individuals to participate in politics. Furthermore, social media assists politicians in various decision-making processes by providing recommendations, such as developing policies and strategies based on previous experiences, recommending and selecting suitable candidates for a particular constituency, recommending a suitable person for a particular position in the party, and launching a political campaign based on citizen sentiments on various issues and controversies, among other things. This research is a review on the use of social network analysis (SNA) and semantic analysis (SA) on the Twitter platform to study the supporters networks of political leaders because it can help in decision-making when predicting their political futures.

Submitted: Jul 31, 2022