Paper ID: 2312.00373

Streaming Bayesian Modeling for predicting Fat-Tailed Customer Lifetime Value

Alexey V. Calabourdin, Konstantin A. Aksenov

We develop an online learning MCMC approach applicable for hierarchical bayesian models and GLMS. We also develop a fat-tailed LTV model that generalizes over several kinds of fat and thin tails. We demonstrate both developments on commercial LTV data from a large mobile app.

Submitted: Dec 1, 2023