Paper ID: 2411.13865

HARec: Hyperbolic Graph-LLM Alignment for Exploration and Exploitation in Recommender Systems

Qiyao Ma, Menglin Yang, Mingxuan Ju, Tong Zhao, Neil Shah, Rex Ying

Modern recommendation systems often create information cocoons, limiting users' exposure to diverse content. To enhance user experience, a crucial challenge is developing systems that can balance content exploration and exploitation, allowing users to adjust their recommendation preferences. Intuitively, this balance can be achieved through a tree-structured representation, where depth search facilitates exploitation and breadth search enables exploration. However, current works face two challenges to achieve this target: (1) Euclidean methods fail to fully capture hierarchical structures and lack flexibility in balancing exploration-exploitation, while (2) hyperbolic approaches, despite better hierarchical modeling, suffer from insufficient semantic alignment due to their reliance on Euclidean text encoders. To address these challenges, we propose HARec, a hyperbolic representation learning framework that jointly aligns user-item collaborative information with textual descriptions in hyperbolic space. Our framework introduces two key technique novelty: (1) a hierarchical-aware graph-llm alignment mechanism that enables better hierarchical representation, and (2) a hyperbolic hierarchical tree structure that facilitates user-adjustable exploration-exploitation trade-offs. Extensive experiments demonstrate that HARec consistently outperforms both Euclidean and hyperbolic baselines, achieving up to 5.49% improvement in utility metrics and 11.39% increase in diversity metrics.

Submitted: Nov 21, 2024