Baidu Video Advertising

Baidu's video advertising utilizes advanced machine learning techniques to improve ad targeting and user experience. Current research focuses on enhancing query-to-video retrieval through models like tree-based attention networks, which leverage both textual and visual information to improve click-through and conversion rates. These efforts are part of a broader trend within Baidu's ecosystem, encompassing improvements to related services like maps and navigation through graph-based learning and pre-trained models incorporating geographic knowledge. The resulting advancements have demonstrably improved the efficiency and effectiveness of Baidu's large-scale online services.