Brand Visibility

Brand visibility, encompassing the prominence and memorability of a brand in various contexts, is a key area of research aiming to understand and optimize how consumers perceive and interact with brands. Current research focuses on leveraging computer vision techniques, including deep learning models like YOLO and transformers, to analyze brand logo detection, saliency mapping, and optimal placement in packaging and advertising. This work has implications for marketing strategies, improving product placement effectiveness, and informing the design of more impactful advertising campaigns, ultimately influencing consumer behavior and market competition.