Conformity Bias

Conformity bias, the tendency to align one's opinions or actions with a group, is a significant area of research impacting diverse fields from social science to artificial intelligence. Current research focuses on understanding and mitigating this bias through various approaches, including causal modeling to disentangle true preferences from conformity in recommender systems and the development of novel algorithms that explicitly account for conformity in multi-agent systems and crowd navigation. These efforts aim to improve the accuracy and fairness of AI systems and provide a more nuanced understanding of group dynamics in both human and artificial contexts, ultimately leading to more effective and equitable technologies and social interactions.