Customer Churn
Customer churn, the loss of customers to a business, is a significant problem across various industries, motivating research into accurate prediction and effective retention strategies. Current research focuses on developing sophisticated predictive models, employing techniques like ensemble learning, deep neural networks (including recurrent and feedforward architectures), and causal inference methods to analyze churn drivers and improve prediction accuracy. These advancements aim to optimize resource allocation for customer retention efforts, ultimately impacting profitability and business sustainability. The integration of causal analysis is a growing trend, enabling a deeper understanding of the underlying factors contributing to churn and informing more targeted interventions.