Online Marketplace

Online marketplaces are dynamic digital ecosystems aiming to efficiently connect buyers and sellers, optimizing transactions and user experience. Current research focuses on improving marketing strategies (e.g., dynamic coupon allocation), enhancing user control over advertising (addressing limitations of AI-mediated targeting), and ensuring fairness in seller outcomes and information access through algorithmic mechanisms and causal inference. These advancements are crucial for improving economic welfare, mitigating biases, and fostering trust and transparency within increasingly complex online market structures.