Persuasion Strategy

Persuasion strategy research focuses on understanding and computationally modeling how to effectively influence human decisions through communication, particularly leveraging the capabilities of large language models (LLMs). Current research emphasizes developing persuasive chatbots and agents that employ various strategies (logical, emotional, credibility appeals) while maintaining factual accuracy and avoiding manipulation. This field is significant for its potential applications in diverse areas like marketing, health interventions, and combating misinformation, offering valuable insights into human-computer interaction and the ethical implications of persuasive technologies.