Product Review

Product review analysis focuses on extracting valuable information from customer feedback to improve products and marketing strategies. Current research emphasizes leveraging advanced natural language processing techniques, such as BERT-based models and deep cooperative neural networks, to analyze sentiment, identify specific product aspects (including visual aspects from images), and even extract insights relevant to sustainable design. This field is significant because it allows businesses to understand customer preferences, enhance product development, and personalize marketing efforts, ultimately leading to improved customer satisfaction and business outcomes.