Public Perception

Public perception research investigates how individuals and groups view various societal issues, from emerging technologies like AI and esports to established concerns such as homelessness and healthcare access. Current studies leverage large language models (LLMs) and natural language processing (NLP) techniques, including sentiment analysis and topic modeling, to analyze massive datasets from social media and other online sources, revealing nuanced attitudes and identifying influential factors. Understanding public perception is crucial for informing policy decisions, improving public health initiatives, and guiding the responsible development and deployment of new technologies, ultimately shaping societal responses to complex challenges.