User Willingness

User willingness, encompassing the acceptance and adoption of new technologies, is a crucial area of research focusing on understanding the factors driving individuals to use—or reject—systems ranging from AI language models to autonomous vehicles and text-to-video generators. Current research employs models like UTAUT2, incorporating factors such as perceived realism, novelty, social influence, and performance expectancy, often analyzed using structural equation modeling or qualitative comparative analysis to identify key drivers and configurations influencing user decisions. This research is significant for informing the design and marketing of new technologies, improving human-computer interaction, and ultimately shaping the successful integration of advanced systems into society.