Paper ID: 2310.09848

Enhancing Stance Classification on Social Media Using Quantified Moral Foundations

Hong Zhang, Prasanta Bhattacharya, Wei Gao, Liang Ze Wong, Brandon Siyuan Loh, Joseph J. P. Simons, Jisun An

This study enhances stance detection on social media by incorporating deeper psychological attributes, specifically individuals' moral foundations. These theoretically-derived dimensions aim to provide a comprehensive profile of an individual's moral concerns which, in recent work, has been linked to behaviour in a range of domains, including society, politics, health, and the environment. In this paper, we investigate how moral foundation dimensions can contribute to predicting an individual's stance on a given target. Specifically we incorporate moral foundation features extracted from text, along with message semantic features, to classify stances at both message- and user-levels using both traditional machine learning models and large language models. Our preliminary results suggest that encoding moral foundations can enhance the performance of stance detection tasks and help illuminate the associations between specific moral foundations and online stances on target topics. The results highlight the importance of considering deeper psychological attributes in stance analysis and underscores the role of moral foundations in guiding online social behavior.

Submitted: Oct 15, 2023