EGRA:Toward Enhanced Behavior Graphs and Representation Alignment for Multimodal Recommendation

Generative Recommendation (GR) has emerged as a promising paradigm by formulating item recommendation as a sequence-to-sequence generation task over item identifiers. Recent studies have incorporated multimodal signals to provide richer token-level evidence for generation. However, existing approaches largely rely on alignment-centric fusion and underexplore synergistic information across modalities. In practice, synergistic information plays a critical role in capturing emergent item properties that cannot be inferred from any single modality alone. Such properties encode intrinsic item semantics and guide user preferences, enabling models to move beyond surface-level feature matching. To address this limitation, we propose \textbf{SynGR}, a synergistic generative recommendation framework that explicitly encourages the exploitation of cross-modal dependencies during generation. By constraining overreliance on dominant modalities, SynGR enables the model to capture emergent item semantics beyond shared or modality-specific signals. Extensive experiments across three benchmark datasets demonstrate that SynGR achieves superior performance.

Multi-Behavior Recommendation (MBR) leverages multiple user interaction types (e.g., views, clicks, purchases) to enrich preference modeling and alleviate data sparsity issues in traditional single-behavior approaches. However, existing MBR methods face fundamental challenges: they lack principled frameworks to model complex confounding effects from user behavioral habits and item multi-behavior distributions, struggle with effective aggregation of heterogeneous auxiliary behaviors, and fail to align behavioral representations across semantic gaps while accounting for bias distortions. To address these limitations, we propose MCLMR, a novel model-agnostic causal learning framework that can be seamlessly integrated into various MBR architectures. MCLMR first constructs a causal graph to model confounding effects and performs interventions for unbiased preference estimation. Under this causal framework, it employs an Adaptive Aggregation module based on Mixture-of-Experts to dynamically fuse auxiliary behavior information and a Bias-aware Contrastive Learning module to align cross-behavior representations in a bias-aware manner. Extensive experiments on three real-world datasets demonstrate that MCLMR achieves significant performance improvements across various baseline models, validating its effectiveness and generality. All data and code will be made publicly available. For anonymous review, our code is available at the following the link: https://github.com/gitrxh/MCLMR.

Multimodal recommenders combine collaborative behavior with visual and textual item evidence, whose usefulness varies across user-item interactions. Independently trained source-specific diagnostic probes partition held-out interactions into behavior-, appearance-, semantics-, and mixed-evidence regimes across five benchmarks, within which capacity-matched fixed fusion rules exhibit systematic regime-dependent performance crossovers. This diagnostic observation motivates MAGNET, a multimodal graph recommender with two core mechanisms. First, a calibrated expert bank organizes trainable experts by anchor source (behavior, appearance, or semantics) and fusion family (dominant, balanced, or complementary), while an interaction-conditioned router selects a sparse composition using all three evidence sources. Second, an entropy-triggered, coverage-aware progressive schedule decouples population-level routing-mass coverage from per-instance decisiveness, transitioning from broad routing exploration to confident specialization once sufficient coverage is sustained, while preserving coverage thereafter. MAGNET separately encodes the observed interaction graph and a filtered content-induced structural view, applying cross-view alignment after independent propagation. We evaluate MAGNET on four Amazon domains and the non-Amazon MicroLens-100K benchmark, including tail-item and low-history warm-start user evaluation alongside matched expert-design controls. Under the shared-feature, fixed-split protocol, MAGNET-DV exceeds the strongest protocol-compatible non-MAGNET baseline in every reported main-table cell, supported by seed-wise difference tests. Both the fixed and KL-anchored structured variants achieve higher five-seed mean NDCG@20 than matched homogeneous and free-mixture alternatives across all five datasets. MAGNET supports route-level diagnostics through explicit expert semantics.