CountEx: Fine-Grained Counting via Exemplars and Exclusion

Open-world object counting remains brittle: despite rapid advances in vision-language models (VLMs), reliably counting the objects a user intends is far from solved. We argue that a central reason is that counting granularity is left implicit; users may refer to a specific identity, an attribute, an instance type, a category, or an abstract concept, yet most methods treat "what to count" as a single, category-level matching problem. In this work, we redefine open-world counting as multi-grained counting, where visual exemplars specify target appearance and fine-grained text, with optional negative prompts, specifies the intended semantic granularity across five explicit levels. Making granularity explicit, however, exposes a critical data bottleneck: existing counting datasets lack the multi-category scenes, controlled distractors, and instance-level annotations needed to verify fine-grained prompt semantics. To address this, we propose the first fully automatic data-scaling pipeline that integrates controllable 3D synthesis with consistent image editing and VLM-based filtering, and use it to construct KubriCount, the largest and most comprehensively annotated counting dataset to date, supporting both training and multi-grained evaluation. Systematic benchmarking reveals that both multimodal large language models and specialist counting models exhibit severe prompt-following failures under fine-grained distinctions. Motivated by these findings, we train HieraCount, a multi-grained counting model that jointly leverages text and visual exemplars as complementary target specifications. HieraCount substantially improves multi-grained counting accuracy and generalizes robustly to challenging real-world scenarios. The project page is available here: https://verg-avesta.github.io/KubriCount/.

Text-guided zero-shot object counters excel at spatial localization but categorize poorly on novel or fine-grained classes: natural language is too coarse to fully specify visual identity, so they fail to separate visually similar distractors. Few-shot counters sidestep this with visual exemplars, but require manual annotations on every image. To resolve this dilemma, we introduce RECOUNT, a plug-and-play framework for image-guided zero-shot counting. Rather than specify a category with a text prompt, our key insight is to specify it visually, from a single off-scene reference image. However, we find that a lone reference image provides narrow coverage of a category's appearance and is unreliable across diverse scenes. We therefore repurpose a diffusion model as an automated contrastive data engine that expands the reference into a diverse exemplar gallery, supplying the discriminative detail that text cannot. RECOUNT preserves the class-agnostic proposals of any frozen counter and offloads categorization to a separate visual module (a frozen backbone with a lightweight head trained on this synthetic data) that matches each proposal against the target and distractor galleries. Applied to a frozen counter, RECOUNT attains the best zero-shot accuracy on both benchmarks, cutting counting error (MAE) by 55% on LookAlikes and 21% on PairTally relative to the strongest prior zero-shot counter.

Object counting remains fragmented across domain-specific datasets and task formulations, despite rapid progress in generalist vision models. Existing counting models are often tailored to scenarios such as crowds, vehicles, cells, crops, or remote-sensing objects, and thus struggle to generalize across categories, visual domains, object scales, and density distributions. In this paper, we study text-guided object counting across domains, where a model takes an image and a natural-language query as input and returns an instance-grounded set of target points whose cardinality gives the count. This formulation unifies category-conditioned counting with interpretable spatial localization. To support this setting, we construct CLOC, a Cross-domain Large-scale Object Counting dataset that reorganizes diverse public data sources into a unified benchmark. CLOC covers six visual domains: General Scene, Remote Sensing, Histopathology, Cellular Microscopy, Agriculture, and Microbiology, with about 220K images, 619 categories, and 15M object instances. Based on CLOC, we propose Count Anything, a generalist model for text-guided object counting. Unlike density-map-based methods, which dominate counting models, Count Anything adopts discrete instance points and performs dual-granularity instance enumeration. A Region-level Sparse Counter provides object-level anchors for large and sparse targets, while a Pixel-level Dense Counter handles small, crowded, and weakly bounded targets via dense point prediction. A point-centric supervision strategy enables learning from heterogeneous annotations, and Complementary Count Fusion combines both counters in a parameter-free manner. Extensive experiments show that Count Anything achieves strong accuracy and multi-domain generalization, outperforming existing open-world counting methods. Code is available at: https://github.com/Mengqi-Lei/count-anything.