Predicting Sentence Acceptability Judgments in Multimodal Contexts

Persuasive visuals play a central role in advertising, public communication, and online media, making it increasingly important to understand whether an image is persuasive and why. However, current Multimodal Large Language Models (MLLMs) have limited ability to reason about visual persuasion. Our analysis reveals that models often rely on a shortcut---selectively citing easily recognizable visual elements and treating their mere presence as evidence of persuasiveness---rather than reasoning over the diverse visual cues in an image to determine how and why they contribute to persuasiveness. To address this limitation, we propose (1) a fine-tuning approach that trains models on rationales reflecting diverse perspectives on visual persuasiveness, and (2) an evaluation framework that measures the faithfulness of models' rationales through three complementary metrics. Fine-tuning on multi-perspective rationales improves persuasiveness prediction and reasoning effectiveness. However, our evaluation framework reveals a discrepancy between prediction performance and rationale faithfulness, showing that higher prediction performance does not necessarily correspond to more faithful reasoning. These findings highlight the need to evaluate effectiveness and faithfulness separately and inform future directions for improving both the training and evaluation of visual persuasion reasoning.

Multimodal Large Language Models (MLLMs) achieve strong performance by integrating visual inputs with the rich priors of pretrained language models. However, they often fail on vision-centric tasks, especially when visual evidence conflicts with pretrained knowledge. We explore these failures separately using two diagnostic paradigms: (1) probing whether visual information is available, via image reconstruction, and (2) measuring multimodal context sensitivity, the extent to which the model follows visual context versus the language prior. To support the second, we introduce the WhatIfVis, a benchmark spanning five coarse-grained dimensions (spatial-temporal, color, count, size, and weight) whose questions admit answers from either the image or the prior. Our analysis yields three findings: (i) Coarse-grained visual evidence is preserved, as these attributes can be reconstructed from the final-layer image tokens of frozen MLLMs. Failures on questions about these attributes therefore point to post-perceptual utilization, rather than to degraded visual encoding during perception. (ii) Even when explicitly instructed to use or ignore visual evidence, vanilla models (without supervised fine-tuning on the WhatIfVis) show unstable visual context sensitivity. Supervised fine-tuning (SFT) improves this controllability and generalizes across domains, and activation patching further localizes the vision-versus-prior trade-off at architecture-specific depths across all six models. (iii) The vision-versus-prior trade-off is controllable along a learned vector. Applying this steering vector, even without any intent instruction, improves controllability over the vanilla model. Together, these results relocate the bottleneck, indicating that for the coarse attributes we study, MLLMs encode the visual evidence but cannot reliably control their reliance on it.

External text can override conflicting image evidence in multimodal large language models, a failure we call multimodal contextual sycophancy. We introduce a 998-case diagnostic that independently varies visual evidence, commonsense priors, and external text, and probe when this failure arises by moving the information boundary around a context-blind visual witness. On abnormal images paired with Gemini-generated false text, GPT-5.1 scores 7.9% under joint conditioning, 49.7% when the context-blind witness report is scored directly, 63.7% under a matched two-call witness-arbiter pipeline that exposes the witness to the text, and 84.2% under System-2 Visual Arbitration (S2VA), which withholds the text from the witness. Across six models, S2VA improves over the direct witness report by 19.7 to 44.1 points, with all paired 95% confidence intervals excluding zero. The best information boundary is not uniform: textual context scaffolds some models, and a GPT-4o-regenerated subset changes the relative ordering of joint conditioning, Witness-Only, and S2VA. Contextual sycophancy is therefore sensitive to when text is introduced, as well as to the model and context source.