AgentLTV: An Agent-Based Unified Search-and-Evolution Framework for Automated Lifetime Value Prediction

We present EvoRank, an open autonomous ranking engineer: an LLM-guided evolutionary loop that discovers complete Learning-to-Rank pipelines (features, models, losses, ensembles) for multi-objective e-commerce search. On the Expedia ICDM 2013 dataset, with relevance, conversion, and revenue as competing objectives, three independent runs each converge within 50 iterations (about ten dollars) on interpretable pipelines that beat an Optuna-tuned LambdaMART on 60k held-out queries, an advantage that persists at full data scale and places in the top 6 percent of the original competition. A first campaign, evolving only training objectives, builds the central design rule: it appeared to work on its selection fold (the small dataset it uses to pick winners) while a transfer audit, re-scoring winners on held-out data, showed the gains were almost entirely fitness noise (the randomness of its own scoring), and neither seeded domain knowledge nor richer diagnostic feedback changed what transferred. The deciding quantity is measurable in advance: search-space headroom relative to fitness noise. We package this as a headroom gate that predicts, before any LLM spend, whether the loop will pay off, and we release the system, the auditing tools, and a catalog of failure modes with their guardrails, so teams can apply the procedure to their own ranking stacks.

Modern industrial ads ranking stacks are increasingly bottlenecked not by model capacity or training compute, but by the throughput of human ML iteration - the cycles of research, implementation, training, debugging, evaluation, and launch required to surface a single statistically significant improvement. A typical ranking stack contains numerous differentiated models with heterogeneous data, architectures, and infrastructure constraints, and each cycle takes days to weeks of senior engineer attention per model. As a result, techniques that have proven effective on one model diffuse into others slowly and unevenly, leaving substantial recoverable signal unexplored. We present Agentic ML Exploration (A-MLE), an autonomous LLM-agent system that systematically explores ML techniques across a portfolio of ads ranking models. A-MLE decomposes ML iteration into five stages involving hypothesis generation, exploration strategy, experiment execution, result analysis and shared knowledge substrate which are orchestrated by a single agent that invokes domain-specific skills and agentic workflows against a sandboxed execution layer, with human-in-the-loop checkpoints at each stage boundary. We deploy A-MLE across a representative set of large-scale ads ranking models and evaluate it along a tiered capability framework (tool availability, autonomous workflow execution, and open-ended exploration). We further report a controlled cross-LLM study using a fixed agent loop, which surfaces qualitative differences in execution reliability and exploration aggressiveness across the Claude Sonnet, Gemini, and GPT families. We discuss failure modes and the design choices that govern reliability. Our findings suggest that agentic exploration is a practical force multiplier for ML engineers in industrial recommenders, especially for the long tail of models that rarely receive expert attention.

Large Language Model (LLM) agents have enabled automated code evolution for algorithm discovery. However, current recursive self-improvement (RSI) research for sequential recommendation faces a dilemma: general-purpose frameworks lack domain-specific feedback, while recommender-specific frameworks rely on linear evolution. Crucially, naively integrating them fails when applied to Generative Recommendation (GR). Unlike end-to-end models, GR relies on a module-cascaded pipeline (tokenization, pre-training, and alignment). In this paradigm, existing evolution methods suffer from: i) cost blindness, squandering budgets by ignoring stage-asymmetric retraining overheads; and ii) short-sighted evaluation, discarding promising upstream innovations that temporarily regress metrics before downstream adaptation. To bridge these gaps, we propose TGR-EvoDAG, a multi-agent code evolution framework tailored for GR. TGR-EvoDAG models code evolution as a Directed Acyclic Graph (DAG) to maintain multiple evolution branches and merge complementary innovations, unifying advanced search with rich GR diagnostic feedback. We further introduce stage-aware cost planning to optimize GPU-hour budgets, and active downstream co-adaptation to navigate temporary regressions and unlock cross-stage gains. On public Amazon datasets, TGR-EvoDAG enables the first autonomous evolution of a complete GR pipeline, improving offline metrics by up to 37.4% and Agent4Rec simulated user satisfaction by 19.7% over the strongest baseline. Furthermore, in industrial deployment on Tencent's large-scale commercial media platform, the evolved GR achieves a 12.16% relative improvement in offline Hit@1 and a statistically significant 0.40% increase in online click-through rate (CTR).