Trinity: A Scenario-Aware Recommendation Framework for Large-Scale Cold-Start Users

Many recommender services repeatedly encounter cold-start cohorts, where new users arrive with little or no interaction history. This creates two challenges: learning user preferences quickly from limited feedback and sustaining useful recommendations when each user has a finite catalog that can become repetitive or depleted over time. We propose CohortMix-TS, a warm-started mixture bandit that learns latent user groups from earlier cohorts and uses available metadata to construct group-informed priors for new users. Starting from these fixed priors, the model personalizes independently as feedback from each user becomes available. Session slates combine Thompson sampling with diversity and inventory-depletion controls. We evaluate CohortMix-TS through simulation, semi-synthetic experiments, and a 25-day randomized in-the-wild deployment with 713 registered participants in a Campus Games quiz application. Our evaluations show that cross-cohort transfer improves early recommendation quality and user-level regret, while inventory-aware slate construction helps prevent premature exhaustion of preferred items. In the field deployment, treatment users also showed a larger early-to-late change in correctness than users receiving random recommendations. Together, these results show how warm-start transfer and inventory-aware recommendations can support personalization for short-lived, repeatedly cold-starting cohorts.

Generative recommendation (GR) has shown strong potential for sequential recommendation in an end-to-end generation paradigm. However, existing GR models suffer from severe cold-start collapse: their recommendation accuracy on cold-start items can drop to near zero. Current solutions typically rely on retraining with cold-start interactions, which is hindered by sparse feedback, high computational cost, and delayed updates, limiting practical utility in rapidly evolving recommendation catalogs. Inspired by model editing in NLP, which enables training-free knowledge injection into large language models, we explore how to bring this paradigm to generative recommendation. This, however, faces two key challenges: GR lacks the explicit subject-object binding common in natural language, making targeted edits difficult; and GR does not exhibit stable token co-occurrence patterns, making the injection of multi-token item representations unreliable. To address these challenges, we propose GenRecEdit, a model editing framework tailored for generative recommendation. GenRecEdit explicitly models the relationship between the full sequence context and next-token generation, adopts iterative token-level editing to inject multi-token item representations, and introduces a one-to-one trigger mechanism to reduce interference among multiple edits during inference. Extensive experiments on multiple datasets show that GenRecEdit substantially improves recommendation performance on cold-start items while preserving the model's original recommendation quality. Moreover, it achieves these gains using only about 9.5% of the training time required for retraining, enabling more efficient and frequent model updates.

Cold-start item recommendation remains a persistent challenge in real-world systems due to the absence of interaction histories. While prior models attempt to bridge this gap using item content features, they universally suffer from the seesaw dilemma: enhancing performance for cold items inevitably degrades performance for warm items, and vice versa. We identify that this dilemma stems from a fundamental distributional disparity: warm item embeddings occupy a complex behavioral manifold" shaped by rich interaction signals, whereas cold item embeddings are constrained to a semantic manifold" derived solely from auxiliary content. Existing methods often force a rigid mapping between these inconsistent spaces, causing the model to sacrifice the precision of warm representations to accommodate cold ones. To address this, we propose DiffCold, a diffusion-based generative model that unifies warm and cold representations. Unlike GANs or VAEs, DiffCold leverages conditional diffusion to reconstruct warm item embeddings from content, preserving the underlying manifold structure without degradation. We further tailor this paradigm with two specific designs: a Retrieval-enhanced Aggregator that initializes generation using semantically similar warm items to bypass inefficient noise, and a Simulation-based Representation Alignment module that enforces distribution consistency between generated and real embeddings via contrastive learning. Experiments on three benchmarks confirm that DiffCold resolves the seesaw dilemma, consistently outperforming state-of-the-art methods across all metrics.