Hide&Seek: Remove Image Watermarks with Negligible Cost via Pixel-wise Reconstruction

Watermarking combines an imperceptible change to an input image that will trigger a detector, to assert provenance and protect intellectual property. The literature has shown great interest in attacks on watermarking schemes: attackers are clearly motivated to steal copyrighted material or circumvent legislated deepfake protections. In this work, we make a simple-yet-powerful observation: that such attacks on watermarking-like watermarks themselves-seek an imperceptible change to an input image (now already watermarked) that will trigger a detector. This analogy comparing watermark attacks to watermarking itself is highly suggestive: that watermarks could be used to attack watermarks. Our first contribution validates this hypothesis. In rigorous experiments spanning 96 combinations of dataset, victim, and attack watermarks, we show that simply re-watermarking an already watermarked image reliably suppresses the original signal, without requiring gradients, surrogate models, or detection keys. Our second contribution is a simple classifier for detecting the presence and identity of an existing watermark in a given image. Surprisingly, experimental findings demonstrate outstanding overall accuracies 0.878-0.953. This result is of independent interest as a security vulnerability: research shows that method-specific attacks achieve substantially stronger removal than black-box attacks. Taken together, watermark identification combined with re-watermarking successfully reduces bit accuracy by at least 25% and up to 48%. Our work constitutes a cheap, generic, and highly effective attack pipeline, calling into question the reliability of current watermarking schemes to such a simple attack, as well as the value of existing sophisticated attacks.

Digital watermarking supports source attribution for AI-generated images, but its reliability depends on resistance to removal attacks. Some attacks attempt to remove watermarks by forcing the decoded watermark to differ from the original. However, this can produce an inverted watermark that remains detectable, causing removal to fail, while further attempts to alter the watermark may unnecessarily degrade image quality. To address these limitations, we present LiBRA (Latent In-band Bidirectional Removal Attack), which aims to make watermarks undetectable while preserving image quality. Instead of continually pushing the watermark toward inversion, LiBRA adjusts the image to conceal the watermark without encouraging further changes that could degrade image quality. Some attacks keep pushing decoded bits away from the original watermark, even when further changes preserve detectability and damage image quality. With access to the watermark key and decoder, LiBRA makes bounded changes in a public autoencoder's latent space. Unlike inversion-driven objectives that cannot correct excessive inversion, LiBRA guides average decoding confidence toward random guessing from either direction. This helps avoid an inverted but detectable watermark. Leaving individual bits flexible allows image-quality constraints to favor less damaging changes, while an optional frequency-guided mask limits their location. We verify removal using an exact two-sided binomial test rather than assuming the confidence target guarantees success.

Text-to-image diffusion models enable data-efficient "mimicry" attacks, wherein adversaries fine-tune the model on a handful of public photos to synthesize convincing forgeries of a target individual. A common countermeasure is to embed imperceptible, low-energy watermarks, yet recent studies show these signatures are brittle: modest post-processing or lightweight adversarial perturbations readily suppress detection, exposing a fundamental tension between imperceptibility and robustness. We introduce FeatMark, a watermarking framework that shifts from pixel-level, energy-starved perturbations to inconspicuous semantic features: small, scene-consistent micro-features that remain natural to humans while providing a stronger, machine-verifiable provenance signal. FeatMark builds domain-specific feature banks that encode each watermark as a compact concept program, pairing open-vocabulary semantic cues with reliable edit regions and instruction templates. It then automatically selects features that are both feasible and executable and injects them through modular, mask-guided concept editing, yielding highly localized, scene-consistent micro-edits that are difficult to perceive. We conduct extensive experiments across VGGFace2, CelebA-HQ, and WikiArt, evaluating against 10 strong watermark removal/purification attacks (including regeneration-style purification) and several bespoke adaptive attacks tailored to FeatMark, to assess perceptual fidelity, watermark detection accuracy, and robustness. We further demonstrate FeatMark's extensibility to video mimicry attacks. The results show FeatMark remains virtually impervious, withstanding all evaluated attacks with negligible bit-accuracy and fidelity degradation.