While multi-modal Visual Language Models (VLMs) have demonstrated significant success across various domains, the integration of VLMs into recommendation and retrieval systems remains a challenge, due to issues like training objective discrepancies and serving efficiency bottlenecks. This paper introduces PinCLIP, a large-scale visual representation learning approach developed to enhance retrieval and ranking models at Pinterest by leveraging VLMs to learn image-text alignment. We propose a novel hybrid Vision Transformer architecture that utilizes a VLM backbone and a hybrid fusion mechanism to capture multi-modality content representation at varying granularities. Beyond standard image-to-text alignment objectives, we introduce a neighbor alignment objective to model the cross-fusion of multi-modal representations within the Pinterest Pin-Board graph. Offline evaluations show that PinCLIP outperforms state-of-the-art baselines, such as Qwen, by 20% in multi-modal retrieval tasks. Online A/B testing demonstrates significant business impact, including substantial engagement gains across all major surfaces in Pinterest. Notably, PinCLIP significantly addresses the "cold-start" problem, enhancing fresh content distribution with a 15% Repin increase in organic content and 8.7% higher click for new Ads.
Figures & tables
Figure 1. Overview of the PinCLIP fusion model architecture, highlighting the design of the Hybrid Vision Transformer backbone and the multimodal contrastive objectives for jointly learning image-text alignment and Pin-to-Pin alignment.
Figure 2. Illustration of the text-image dataset. Each image (“Pin”) is associated with multiple text signals. We use longer-form descriptive text signals (title, description, image caption) and shorter-form keyword text signals (navboost search query, annotations).
Figure 4. Retrieval results (Recall@K) for the key evaluation tasks of PinText, Related Pins, and Search.
Image Encoder
Text Encoder
R@1
R@5
R@10
Image-to-Text Retrieval
Hybrid-ViT-B (130M)
Transformer-B (278M)
56.2
71.1
75.7
Hybrid-ViT-B (130M)
Transformer-L (700M)
60.3
73.9
78.3
Hybrid-ViT-g (922M)
Transformer-B (278M)
67.2
79.3
82.7
Hybrid-ViT-g (922M)
Transformer-L (700M)
70.3
81.8
84.9
Table 1. Assessment of the impact of model scaling per modality on PinText image-to-text retrieval performance.
Figure 5. Assessment of the impact of dataset scaling on PinText image-to-text retrieval performance.
Figure 6. Assessment of the impact of freezing image encoder layers on PinText image-to-text retrieval performance.
Locked Layers
GPU Memory (GB)
Throughput (img/s)
0
69.37
1223
12
58.19 (-16.1%)
1418 (+15.9%)
24
48.67 (-29.8%)
1572 (+28.5%)
36
41.38 (-40.3%)
1658 (+35.5%)
Table 2. Assessment of the impact of freezing image encoder layers on 1-node training efficiency (memory/throughput).
Online Metric
Homefeed
Related Pins
Search
Surface Repins
+ 0.91%
+ 1.84%
+ 0.96%
Surface Fresh Repins
+ 5.02%
+ 14.15%
+ 15.35%
Table 3. Online A/B tests by adding PinCLIP as a feature into the ranking models in Homefeed, Related Pins and Search.
Online Metric
Improvement
Click-Through Rate (CTR)
+ 5.02%
Cost Per Click (CPC)
- 0.59%
New Ads (14d) Click Volume
+ 8.67%
Table 4. Online A/B tests by adding PinCLIP as a feature into the Ads ranking model.
Related Pins
Search
Sitewide Repins
Sitewide Fresh Repins
Fulfillment Rate
+ 0.36%
+ 2.3%
+ 0.34%
Table 5. Online A/B tests by using PinCLIP-based candidate generator in Related Pins and Search.
Figure 7. Qualitative comparison of PinCLIP and OmniSearchSage ( Agarwal et al., 2024 ) retrieved candidates on production-scale search corpus. Relevant candidates are highlighted in blue, whereas irrelevant candidates are highlighted in red. PinCLIP produces more semantically similar results compared to competitive baselines for both using text queries or image as inputs.
Multimodal Large Language Models (MLLMs) have demonstrated strong cross-modal reasoning capabilities, yet their potential for vision-only tasks remains underexplored. We investigate MLLMs as training-free similarity estimators for instance-level image-to-image retrieval. Our approach prompts the model with paired images and converts next-token probabilities into similarity scores, enabling zero-shot re-ranking within large-scale retrieval pipelines. This design avoids specialized architectures and fine-tuning, leveraging the rich visual discrimination learned during multimodal pre-training. We address scalability by combining MLLMs with memory-efficient indexing and top-k candidate re-ranking. Experiments across diverse benchmarks show that MLLMs outperform task-specific re-rankers outside their native domains and exhibit superior robustness to clutter, occlusion, and small objects. Despite strong results, we identify failure modes under severe appearance changes, highlighting opportunities for future research. Our findings position MLLMs as a promising alternative for open-world large-scale image retrieval.
Bahey Tharwat, Giorgos Kordopatis-Zilos, Pavel Suma +2
Mohamed bin Zayed University of Artificial Intelligence, Abu Dhabi, UAE · VRG, FEE, Czech Technical University in Prague, Prague, Czech Republic
Different machine learning models can represent the same underlying concept in different ways. This variability is particularly valuable for in-the-wild multimodal retrieval, where the objective is to identify the corresponding representation in one modality given another modality as input. This challenge can be effectively framed as a representation alignment problem. For example, given a sentence encoded by a language model, retrieve the most semantically aligned image based on representations produced by an image encoder, or vice versa. To gain insights into the performance impact of different metrics, embedding spaces, and representation alignment for retrieval tasks, we first empirically investigate the geometric relationships between visual and textual embeddings derived from both vision-language models and combined unimodal models. We then align these representations using four standard similarity metrics as well as two learned ones, implemented via neural networks of different architectures with varying losses across multiple benchmarks. Our experimental findings indicate that cosine similarity consistently outperforms all the investigated metrics in representation alignment tasks, and that Wasserstein distance provides a complementary perspective on cross-modal distributional differences. We also observe that our proposed custom contrastive loss is advantageous over the MSE loss for aligning image and text representations, for both multilayer perceptrons and transformer-based models. Taken together, our findings offer novel insights and practical considerations for researchers working in multimodal information retrieval, particularly in real-world, cross-modal applications. Our code is publicly available.
Fan Xu, Luis A. Leiva
aDepartment of Computer Science, University of Luxembourg, 6, avenue de la Fonte, Esch-sur-Alzette, L-4364, Luxembourg
Multimodal recommendation is commonly framed as a feature fusion problem, where textual and visual signals are combined to better model user preference. However, the effectiveness of multimodal recommendation may depend not only on how modalities are fused, but also on whether item content is represented in a semantic space aligned with preference matching. This issue is particularly important because raw visual features often preserve appearance similarity, while user decisions are typically driven by higher-level semantic factors such as style, material, and usage context. Motivated by this observation, we propose LVLM-grounded Multimodal Semantic Representation for Recommendation (VLM4Rec), a lightweight framework that organizes multimodal item content through semantic alignment rather than direct feature fusion. VLM4Rec first uses a large vision-language model to ground each item image into an explicit natural-language description, and then encodes the grounded semantics into dense item representations for preference-oriented retrieval. Recommendation is subsequently performed through a simple profile-based semantic matching mechanism over historical item embeddings, yielding a practical offline-online decomposition. Extensive experiments on multiple multimodal recommendation datasets show that VLM4Rec consistently improves performance over raw visual features and several fusion-based alternatives, suggesting that representation quality may matter more than fusion complexity in this setting. The code is released at https://github.com/tyvalencia/enhancing-mm-rec-sys.
Ty Valencia, Burak Barlas, Varun Singhal +2
University of Southern California Los Angeles, USA