PureCC: Pure Learning for Text-to-Image Concept Customization

Custom diffusion models (CDMs) have garnered significant interest owing to their remarkable capacity for generating personalized concepts. However, the majority of CDMs unrealistically presume that the user's collection of personalized concepts is static and incapable of incremental growth over time. Furthermore, they exhibit significant catastrophic forgetting and concept neglect of previously learned concepts when incrementally learning a sequence of new ones. To resolve the above challenges, we develop a novel Continually Customizable Diffusion Model (CCDM), enabling users to perform concept-incremental versatile customization. Specifically, we design an attribute-decoupled LoRA (AD-LoRA) module and a relevance-guided AD-LoRA aggregation strategy to mitigate catastrophic forgetting. They can preserve concept-specific attributes of each task and leverage beneficial inter-task correlations to enhance the continual learning of new customization tasks. Additionally, to address the challenge of concept neglect, we propose a controllable regional context synthesis strategy that performs multi-concept composition in alignment with user-provided conditions. This strategy enhances the overall consistency in multi-concept synthesis by guaranteeing semantic independence between user-defined regions and their smooth boundary transitions. Experiments show our CCDM exhibits significant improvements over baseline methods.

Concept customization typically binds rare tokens to a target concept. Unfortunately, these approaches often suffer from unstable performance as the pretraining data seldom contains these rare tokens. Meanwhile, these rare tokens fail to convey the inherent knowledge of the target concept. Consequently, we introduce Knowledge-aware Concept Customization, a novel task aiming at binding diverse textual knowledge to target visual concepts. This task requires the model to identify the knowledge within the text prompt to perform high-fidelity customized generation. Meanwhile, the model should efficiently bind all the textual knowledge to the target concept. Therefore, we propose MoKus, a novel framework for knowledge-aware concept customization. Our framework relies on a key observation: cross-modal knowledge transfer, where modifying knowledge within the text modality naturally transfers to the visual modality during generation. Inspired by this observation, MoKus contains two stages: (1) In visual concept learning, we first learn the anchor representation to store the visual information of the target concept. (2) In textual knowledge updating, we update the answer for the knowledge queries to the anchor representation, enabling high-fidelity customized generation. To further comprehensively evaluate our proposed MoKus on the new task, we introduce the first benchmark for knowledge-aware concept customization: KnowCusBench. Extensive evaluations have demonstrated that MoKus outperforms state-of-the-art methods. Moreover, the cross-model knowledge transfer allows MoKus to be easily extended to other knowledge-aware applications like virtual concept creation and concept erasure. We also demonstrate the capability of our method to achieve improvements on world knowledge benchmarks.

Continual personalization of text-to-image diffusion models requires sequentially acquiring new concepts while retaining previously learned ones. However, existing methods either suffer from catastrophic forgetting or rely on storing additional concept-specific parameters and spatial components, causing their parameter footprint to grow with the concept stream. This limits their ability to scale to long sequences of personalization tasks. We propose a rehearsal-free approach that uses a single fixed-size hypernetwork to continually personalize a frozen diffusion model. Instead of expanding the model as new concepts are acquired, the hypernetwork dynamically produces the concept-specific adaptations required for personalization while preserving previously learned concepts. Our framework further integrates spatial control into the personalization process, allowing users to specify where a personalized concept should appear without introducing additional per-concept components. This formulation enables continual personalization with a parameter footprint that remains independent of the number of learned concepts, aside from compact concept representations. Experiments demonstrate strong retention of previously learned concepts and reliable spatial grounding, matching or improving upon existing methods while scaling effectively to long streams of personalization tasks.