Framing theory posits that how information is presented shapes audience responses, but computational work has largely ignored audience reactions. While recent work showed that article framing systematically shapes the content of reader responses, this paper asks: does framing also affect response quality? Analyzing 1M comments across 2.7K news articles, we operationalize quality as comment health. We find that article frames significantly predict comment health while controlling for topic, and that comments that adopt the article frame are healthier than those that depart from it. Further, unhealthy top-level comments tend to generate more unhealthy responses, independent of the frame being used in the comment. Our results establish a link between framing theory and discourse quality, laying the groundwork for downstream applications. We illustrate this potential with a pro-active frame-aware LLM- based system to mitigate unhealthy discourse.
Figures & tables
Healthy
Unhealthy
"How do you spell exploitation? This is a disgusting practice that sanctions abuses of fundamental rights and human decency. We cannot continue to condone it."
"Funny how the ’free’ market is not OK in this situation. So ’not OK’ that corps lobbied the ’Harper Government’ to create a policy to circumvent the free market. How f@#ked is that? The Harper govt must go"
"Excellent article. For too long, the aboriginals’ concerns have been treated as a problem to avoid, when it should be seen as a vital part of the whole project."
"Are you kidding? The mandatory native on all the projects I did with the Feds in northern Alberta was a uniformly drunk, indolent or absent ’partner’. What a joke"
Table 1: Examples from our corpus illustrating healthy versus unhealthy comments. Note that healthy comments may include strong language or disagreement while remaining substantive and constructive; unhealthy comments may avoid explicit profanity yet undermine discourse through dismissiveness, generalisation, or bad faith, different to the widely used concept of toxicity (See Section 2.2 and Appendix B ).
NYT
SOCC
Total
Articles
1,671
1,077
2,748
Comments
831.9K
194.8K
1.03M
Depth 0
620.9K
93.7K
714.6K
Depth 1
208.5K
69.2K
277.7K
Depth 2
2.6K
31.8K
34.4K
Depth 3+
0.05K
2.6K
2.6K
Table 2: Dataset statistics. Depth 0: top-level comments; Depth 1: replies to top-level comments; Depth 2: nested replies. Depths 3 and beyond account for only 0.25% of all comments.
National security, military, terrorism, border control
Table 3: Frame taxonomy. ∗ Merged from Legality & jurisprudence and Crime & punishment ; + merged from Policy prescription and Political ( Card et al., 2015 ; Guida et al., 2025 ) .
Model
Acc.
Precision
Recall
F1
LLaMA
0.59
0.50
0.50
0.49
ModernBERT
0.68
0.69
0.71
0.67
DeBERTa
0.74
0.72
0.74
0.72
Table 4: Accuracy and macro-averaged precision, recall, F1 on the re-balanced UCC test set.
Figure 1: Health by frame alignment across platforms. A clear gradient emerges where comments primary matching article frames are the healthiest, followed by selective reframing (adopting secondary frames present in the article), with complete reframing (introducing frames absent from the article) showing the lowest health. Error bars represent 95% confidence intervals.
Appendix figures & tables14 assets
Supplementary material from the paper’s appendix.
Appendix
Healthy
Unhealthy
Total
Train
32,848
2,655
35,503
Val
4,091
336
4,427
Test
4,105
320
4,425
Total
41,044
3,311
44,355
Appendix
Table 5: Original class distribution in UCC splits.
Healthy
Unhealthy
Total
Train
5,298
2,649
7,947
Val
662
331
993
Test
662
331
993
Total
6,622
3,311
9,933
Appendix
Table 6: Balanced high-confidence split used for fine-tuning.
Comment Text
Healthy
Toxicity
Characteristics
"A few general comments: did not read the column. Stopped reading Lady Astor long ago; interesting she did not editorialize about Chris Spence, admitted serial plagiarizer, head of TDSB; Really, who still reads her columns? A columnist who’s plagiarizes?"
0
0.127
Dismissive, unconstructive
"The number of lies, distortions and exaggerations in this article are many. Wonder where she got them?"
0
0.243
Accusatory
"America: it’s an amazing country full of a lot of fine people. But like wayward teenagers you can’t tell them anything. They know what’s best, even when it’s so obvious that their behavior is harming themselves and others. There will be no significant change in America’s gun-cult mentality. Not now, nor even if there’s 20 more shootings like Newtown. Guns are fetish objects to Americans, and they’re worshiped accordingly. Either accept that, or live and visit elsewhere."
0
0.188
Stereotypes, generalization
"Get with the program, Margaret, or you’ll be sent to a re-education camp. It’s ’climate change.’"
0
0.049
Sarcasm
Appendix
Table 7: Examples of comments classified as unhealthy (Healthy=0) but with low Perspective API toxicity scores (<0.5).
Headline
Topic
Article Frame
Secondary Frames
Comment
Comment Frame
Without Obamacare, I Will Get Sicker, Faster
Healthcare
Health
Economic, Political, Morality
My granddaughter once asked me the difference between Democrats and Republicans… ’Democrats,’ I said, ’want to help people. Republicans don’t want to help people.’
Political
The B.C. teachers’ case gets a failing grade
Education
Political and Policies
Economic, Legality and Crime
Gotta love how the second paragraph of this piece is worded in such a way that it suggests that the BC government’s attempts to illegally strip teachers of their constitutional right to bargain class size and composition actually puts it in a better light than the BCTF.
Legality and Crime
Appendix
Table 8: Examples of selective reframing where commenters adopt secondary frames present in the article.
Headline
Topic
Article Frame
Secondary Frames
Comment
Comment Frame
Trump Is Insulting Our Intelligence
Trump
Political and Policies
Legality and Crime, Morality, Cultural Identity
We keep discussing #45 as though he were sane. He is not… He has no true friends and his family don’t care… It would be tragic if he wasn’t President, but it’s simply horrifying now.
Health and Safety
Mr. Trump, Meet My Family
Immigration
Cultural Identity
Legality and Crime, Morality, Political and Policies, Security and Defense, Health and Safety, Fairness and Equality
I wonder why the folks who voted for Trump are not encouraged to move where there are jobs and retrain… Immigrants cost money from taxpayers, so why not use that money to train current Americans…
Economic
Appendix
Table 9: Examples of complete reframing where commenters introduce frames entirely absent from the article.
Topic
NYT Health
SOCC Health
Healthcare
88%
95%
Education
88%
87%
Climate Change
85%
86%
Abortion
83%
86%
Syria
83%
77%
Gun Control
79%
78%
Appendix
Table 10: Mean comment health by topic, sorted by NYT rate. Differences between topics are statistically significant ( p<0.001 ) for both platforms.
Figure 2: Comment health by frame alignment (Match, Diff in Article, Never in Article) across topics for NYT (top) and SOCC (bottom). The dashed line represents overall health.
NYT
SOCC
Predictor
Est.
SE
z
p
Est.
SE
z
p
(Intercept)
1.727
0.099
17.37
<0.001
1.862
0.173
10.77
<0.001
Frame Alignment (vs Match)
Selective
−0.108
0.009
−11.94
<0.001 ***
−0.132
0.029
−4.51
<0.001 ***
Complete
−0.298
0.018
−16.31
<0.001 ***
−0.289
0.044
−6.62
<0.001 ***
Article Topic (vs Abortion)
Appendix
Table 11: Mixed-effects logistic regression predicting comment health from frame alignment, NYT and SOCC.
NYT
SOCC
Predictor
Est.
SE
z
p
Est.
SE
z
p
(Intercept)
1.608
0.108
14.90
<0.001
1.734
0.196
8.85
<0.001
Article Frame (vs Cultural)
Economic
−0.104
0.098
−1.06
0.288
0.185
0.097
1.92
0.055
Fairness
−0.560
0.275
−2.04
0.042*
−0.544
0.195
−2.79
0.005**
Health
0.390
0.085
4.61
<0.001 ***
0.051
0.122
0.42
0.673
Appendix
Table 12: Mixed-effects logistic regression predicting comment health from article frames, NYT and SOCC.
Table 15
NYT
SOCC
Predictor
β
SE
t
p
β
SE
t
p
(Intercept)
0.706
0.019
37.39
<0.001
0.633
0.029
21.49
<0.001
Top Comment Health
Healthy (vs Unhealthy)
0.095
0.018
5.38
<0.001 ***
0.126
0.023
5.40
<0.001 ***
Top Comment Frame (vs Cultural)
Economic
0.026
0.023
1.14
0.256
0.070
0.028
2.48
0.013*
Appendix
Table 15: Linear regression predicting mean reply health from top comment health, frame, and topic, NYT and SOCC.
Component
Input / Function
Implementation Details
Article Analysis
Text Processing
Full article text
Sentence tokenization (NLTK punkt )
Frame Classification
Sentence-level frame detection
Fine-tuned RoBERTa model ( Guida et al., 2025 ) (10-frame taxonomy)
Output
Sentence-level frame labels
Each sentence annotated as [{frame, confidence}]
Comment Analysis
Text Processing
Comment text
Sentence tokenization (NLTK punkt )
Appendix
Table 16: System architecture for frame-aware comment moderation. Articles and comments are analyzed separately for framing and health, combined into a risk assessment, and used to generate context-aware interventions via an LLM.
Figure 4: Landing page with topic search functionality. Users can enter keywords or select predefined topics to retrieve 3 relevant articles from The Conversation. Article view with sentence-level frame analysis. Detected frames are displayed as tags; hovering over a frame highlights corresponding sentences in the article text.
Figure 5: Moderation output for an unhealthy comment expressing climate skepticism. The system assigns a high risk level based on healthiness score, detects frames and retention, and recommends refusing the comment. The LLM generates three ways to reformulate more constructively while preserving the user’s core concern and idea.
We introduce FramingQA, a benchmark that measures the model sensitivity to question framing across law, medicine, finance, and robotic simulations. Large language models (LLMs) often change their responses to subtle rephrasings that align with an implied stance by users. This can leave users with advice tainted by how they happened to phrase a question rather than by the underlying facts, and the consequences are highly costly in high-stakes domains. Because in the realistic scenarios, both expert practitioners and non-expert users frequently ask LLMs questions containing incomplete or misleading assumptions, models are highly susceptible to those framings. To test this, we inject the framing bias across three nested levels: a framing-biased question phrasing (root), an injected framing-biased premise prepended to a neutral question (propositional), and a premise paired with a framing-biased question (global). Evaluating nine open models (3.8B-70B) across four families, we find that strong per-variant accuracy does not guarantee the robustness across differently phrased questions under the fixed factual information.
Hazel H. Kim, Andrew M. Bean, Guilherme Affonso Ferreira de Camargo +10
Department of Computer Science, University of Oxford · Oxford Internet Institute, University of Oxford · Thomson Reuters +7
News headlines frame public issues both by what they select and by how they word it, yet computational framing work typically collapses these operations into a single score. We introduce a two-dimensional framework that separates salience framing, measured through four wording devices (loaded vocabulary, blame attribution, threat framing, rhetorical question), from selection framing, measured through outlet-level story-form and high-charge distributions. We build a 10,000-headline French supervision set using three LLM annotators with majority-vote resolution and human arbitration, validate the labels against two annotator-independent blind human studies, and apply the strongest classifier to 902,111 deduplicated headlines from 25 French outlets (2022-2025). Three main findings emerge. First, salience and selection divergence are positively correlated yet leave nearly half of outlet-level variance unexplained, populating interpretively distinct off-diagonal cells in a four-cell outlet typology. Second, default classification thresholds systematically inflate corpus-level salience estimates; a precision-floor recalibration protocol corrects this distortion. Third, group-mention analysis reveals sharply unequal salience contexts: headlines mentioning Jews, the Far-right, and Muslims carry the highest detected salience rates, which broad event-context composition does not fully explain (residuals are descriptive, not same-event causal estimates; per-group lexicon precision is reported alongside). To our knowledge, this is the largest framing-focused French headline audit to date; we release the supervision set, lexicons, and analysis code.
Large language models (LLMs) are increasingly used to analyze and rewrite news, yet current framing studies mainly evaluate generation, detection, or whether rewritten text appears more neutral. They do not directly show whether a model can undo a known framing transformation while keeping the facts fixed. We introduce a controlled inversion test over three established textual realizations of framing: evaluative lexis, agency realization, and information salience. Across 60 news articles and three intervention strengths, this yields 540 paired variants with preserved atomic facts and recorded edits. Across Qwen, DeepSeek, and Kimi, factual preservation remains near 0.84, whereas intervention reversal is 0.044--0.068. Even when both framing type and direction are recognized correctly, pooled reversal reaches 0.071. These results reveal a clear separation between factual fidelity, framing recognition, and framing inversion: recognizing how an article is framed does not imply that the framing can be undone.