Label Effects: Shared Heuristic Reliance in Trust Assessment by Humans and LLM-as-a-Judge
Organizations: National Institute of Informatics (NII), Japan · University of Amsterdam, the Netherlands · Hitotsubashi University, Japan · University of Tokyo, Japan · Centrum Wiskunde & Informatica (CWI), the Netherlands · Utrecht University, the Netherlands
Abstract
Large language models (LLMs) are increasingly used as automated evaluators (LLM-as-a-Judge). This work challenges its reliability by showing that trust judgments by LLMs are biased by disclosed source labels. Using a counterfactual design, we find that both humans and LLM judges assign higher trust to information labeled as human-authored than to the same content labeled as AI-generated. Eye-tracking data reveal that humans rely heavily on source labels as heuristic cues for judgments. We analyze LLM internal states during judgment. Across label conditions, models allocate denser attention to the label region than the content region, and this label dominance is stronger under Human labels than AI labels, consistent with the human gaze patterns. Besides, decision uncertainty measured by logits is higher under AI labels than Human labels. These results indicate that the source label is a salient heuristic cue for both humans and LLMs. It raises validity concerns for label-sensitive LLM-as-a-Judge evaluation, and we cautiously raise that aligning models with human preferences may propagate human heuristic reliance into models, motivating debiased evaluation and alignment.
Figures & tables
| Dependent Var. | Independent Var. | Condition | Mean (SD) |
| Trust score | Label (regardless of source) | Human | 3.80 (.61) |
| AI | 3.67 (.65) | ||
| Pairwise comparison: -value / effect (Std. ) | .01 / .23 (medium) | ||
| Source (regardless of label) | Human | 3.62 (.64) | |
| LLM | 3.85 (.60) | ||
| Pairwise comparison: -value / effect (Std. ) | <.001 / .35 (medium) |
Appendix figures & tables8 assets
Supplementary material from the paper’s appendix.
Appendix
| Demographic | Category | n (%) |
|---|---|---|
| Gender ( N =40) | ||
| Female | 23 (57.5) | |
| Male | 16 (40.0) | |
| Non-binary | 1 (2.5) | |
| Age | ||
| 18–24 | 23 (57.5) | |
| Field | Template |
|---|---|
| Prefix | You are an evaluator of health information. Given a health question and its answer, you should provide your perceived trust ratings. |
| Question | {QUESTION} , e.g., “What is (are) Low Blood Pressure?” |
| Label | {LABEL_TEXT} , e.g., “Source of the following answer: Artificial Intelligence-Generated” |
| Answer | {ANSWER} , e.g., “You’ve probably heard that high blood pressure is a problem. Sometimes, blood pressure that is too low can also cause problems. Blood pressure is the force of your blood pushing against the walls of your arteries. Each time your heart beats, it pumps out blood into the arteries. ……” |
| Task | Rate the information rigorously and strictly based on the following assessment items using a 1-5 Likert scale: 1=strongly disagree, 2=disagree, 3=neutral, 4=agree, 5=strongly agree. - Fact: The information contains facts rather than opinions - Impartiality: The information is impartial - Credibility: I feel I can believe the information - Quality: The information has good quality - Objectivity: The information is objective - Comprehensiveness: The information is comprehensive - Reliability: The information is reliable - Trustworthiness: I trust this information - Usefulness2: The information tells me most of what I need to know - Usefulness1: The information helps me to understand the issue better - Clarity: The structure of the information is clear - Understandability: I can understand the information easily - Readability: I can read the information easily Return ONLY a JSON object with integer values between 1 and 5 (no extra keys). |