Multi-Faceted Self-Consistent Preference Alignment for Query Rewriting in Conversational Search

Multi-turn interactions with LLMs are becoming increasingly common in information-seeking scenarios. However, user queries are often ambiguous and context-dependent, making them ill-suited for direct use as retriever queries. Conversational query reformulation (CQR) addresses this issue by rewriting the current utterance into a stand-alone query grounded in the dialogue history. Recent LLM-based CQR approaches achieve strong performance; however, their repeated LLM invocations and misalignment with downstream retrievers remain challenges. In this work, we begin from the observation that retrievers are highly sensitive to content ordering: simply reordering the same content can lead to changes in retrieval coverage and performance. Based on this, we propose a novel training-free method that generates a very large number of queries with minimal LLM usage by compositionally combining a small set of atomic components. We further apply LLM reasoning to construct a high-quality document set that balances precision and recall while capturing the user's core intent. Our framework generalizes across both open- and closed-source LLMs as well as dense and sparse retrievers. It achieves strong performance on four widely used conversational benchmarks, with up to 22.5% relative MRR improvement over the previous state-of-the-art baseline with far fewer LLM calls.

Short-video search requires compact query rewriters that infer personalized intent from brief, ambiguous queries under strict latency constraints. The challenge is to decide when personalization is warranted and generate a reformulation that preserves the user's immediate information need. A rewriter optimized for fluency or engagement may still introduce unsupported details and redirect the search toward a different intent. Existing methods often underutilize users' actual reformulations and behavioral traces, relying instead on synthetic reasoning and indirect behavioral rewards that may produce more engaging candidates but cause intent drift. To build an effective rewriter that remains faithful to user intent, we propose WeFair, Fidelity-Aware Alignment from Human Feedback for Personalized Query Rewriting in WeChat short-video search. WeFair assigns real user behavioral signals to a progression from demonstration to preference to verification. We first mine actual human reformulations from search sessions, then apply multidimensional LLM screening and contextual verification to filter unsupported transitions without extensive manual annotation. During training, we begin with a supervised curriculum that progressively builds rewriting capabilities from large-scale human personalized query demonstrations, and then use direct preference optimization to align with users' subsequent consumption. In the final on-policy optimization stage, we construct a strict verification reward based on actual human reformulations to further boost performance with group relative policy optimization. Further analysis shows that auxiliary rewards can activate more rollout groups in GRPO but reduce intent fidelity. Online A/B testing in WeChat short-video search shows a 1.576% relative increase in effective clicked-query rate (VV>10s) and a 1.731% relative reduction in query reformulation rate.

Prompt-only, single-step LLM query rewriting, where a rewrite is generated from the query alone without retrieval feedback, is commonly used in production RAG pipelines, but its effect on dense retrieval is poorly understood. We present a systematic empirical study across three BEIR benchmarks, two dense retrievers, and multiple training configurations, and find strongly domain-dependent behavior: rewriting degrades nDCG@10 by 9.0 percent on FiQA, improves it by 5.1 percent on TREC-COVID, and has no significant effect on SciFact. We identify a consistent mechanism: degradations co-occur with reduced lexical alignment between rewritten queries and relevant documents, as rewriting replaces domain-specific terms in already well-matched queries. In contrast, improvements arise when rewriting shifts queries toward corpus-preferred terminology and resolves inconsistent nomenclature. Lexical substitution occurs in 95 percent of rewrites across all outcome groups, showing that effectiveness depends on the direction of substitution rather than substitution itself. We also study selective rewriting and find that simple feature-based gating can reduce worst-case regressions but does not reliably outperform never rewriting, with even oracle selection offering only modest gains. Overall, these results show that prompt-only rewriting can be harmful in well-optimized verticals and suggest that domain-adaptive post-training is a safer strategy when supervision or implicit feedback is available.