Efficient Dataset Selection for Continual Adaptation of Generative Recommenders

Generative recommendation has emerged as a promising end-to-end paradigm for personalized recommendation. However, user preferences continuously evolve over time, making self-evolving an essential capability for generative recommender systems. Existing evolving strategies, such as continual retraining and distillation-based adaptation, directly update the shared model parameters using streaming interactions. Nevertheless, we find that directly applying such strategies to generative recommendation introduces a critical issue, termed evolution conflict. Specifically, heterogeneous preference shifts from different users are optimized within a fully shared autoregressive parameter space, causing dominant behavioral patterns to progressively dominate the model evolution process while underrepresented patterns become increasingly overlooked. To address this issue, we propose a self-evolving memory paradigm for generative recommendation, aiming to enable effective evolution across heterogeneous behavioral patterns. We further identify three key principles for effective self-evolving recommendation systems, including isolated memorization, reinforced evolution, and scalable application. Guided by these principles, we develop LION, a simple yet effective framework centered on a sparse Key-Value memory layer. Specifically, LION introduces sparse memory activation to isolate the evolution of different behavioral patterns, while a consolidation loss is designed to reinforce the learning of underrepresented preference dynamics during continual adaptation. Extensive experiments on diverse real-world datasets demonstrate the effectiveness of LION under various continual evolution settings (e.g., per-period evaluation, user/item group evaluation, and evolution convergence analysis). The codes are released at https://github.com/JazyJiang/Self-Evolving-Memory-for-Generative-Recommendation.

Large language models (LLMs) are increasingly adopted as the backbone of recommender systems. However, user-item interactions in real-world scenarios are non-stationary, making preference drift over time inevitable. Existing model update strategies mainly rely on global fine-tuning or pointwise editing, but they face two fundamental challenges: (i) imbalanced update granularity, where global updates perturb behaviors unrelated to the target while pointwise edits fail to capture broader preference shifts; (ii) unstable incremental updates, where repeated edits interfere with prior adaptations, leading to catastrophic forgetting and inconsistent recommendations. To address these issues, we propose Region-Aware Incremental Editing (RAIE), a plug-in framework that freezes the backbone model and performs region-level updates. RAIE first constructs semantically coherent preference regions via spherical k-means in the representation space. It then assigns incoming sequences to regions via confidence-aware gating and performs three localized edit operations - Update, Expand, and Add - to dynamically revise the affected region. Each region is equipped with a dedicated Low-Rank Adaptation (LoRA) module, which is trained only on the region's updated data. During inference, RAIE routes each user sequence to its corresponding region and activates the region-specific adapter for prediction. Experiments on two benchmark datasets under a time-sliced protocol that segments data into Set-up (S), Finetune (F), and Test (T) show that RAIE significantly outperforms state-of-the-art baselines while effectively mitigating forgetting. These results demonstrate that region-aware editing offers an accurate and scalable mechanism for continual adaptation in dynamic recommendation scenarios. Our code is available at https://github.com/fengaogao/RAIE.

Large-scale recommender systems, particularly short-form video platforms, are often bottlenecked by massive popularity feedback loops. In such environments, as models recommend popular items, they generate an overwhelming amount of skewed training data for "head" items. This creates a self-reinforcing cycle where retrieval and ranking models memorize "head" item patterns at the expense of generalizing across the vast "tail" of the catalogue. While Curriculum Learning (CL) offers a powerful mechanism to break this feedback loop by systematically exposing models to progressively more difficult and less frequent examples, its adoption in industrial recommendation has been hampered by hardware utilization inefficiencies or the needs for complicated pre-processing techniques because dynamic data rejection algorithms tend to starve hardware accelearators (TPUs/GPUs) by becoming largely CPU-bound. In this work, we introduce a scalable Soft Curriculum Learning framework designed specifically for continuous training setups within industry-scale retrieval and ranking models. By utilizing loss annealing and in-graph weight adjustments rather than rigid data filtering, we break the popularity feedback and enable dynamic curriculum pacing without sacrificing system throughput. We demonstrate empirical evidence through applications across sequence-based retrieval models (such as SASRec), two-tower retrieval models, and large-scale continuous ranking models. Online A/B tests on our short-video platform demonstrate substantial lifts in both overall user satisfaction and fresh content consumption, all without degrading model throughput.