Frictionless Love: Associations Between AI Companion Roles and Behavioral Addiction
Authors: Vibhor Agarwal, Ke Zhou, Edyta Paulina Bogucka, Daniele Quercia
Organizations: Nokia Bell Labs, Cambridge, United Kingdom · Nokia Bell Labs , Cambridge, United Kingdom · University of Nottingham, Nottingham, United Kingdom · Politecnico di Torino, Turin, Italy
Abstract
AI companion chatbots increasingly shape how people seek social and emotional connection, sometimes substituting for relationships with romantic partners, friends, teachers, or even therapists. When these systems adopt those metaphorical roles, they are not neutral: such roles structure people's ways of interacting, distribute perceived AI harms and benefits, and may reflect behavioral addiction signs. Yet these role-dependent risks remain poorly understood. We analyze 248,830 posts from seven prominent Reddit communities describing interactions with AI companions. We identify ten recurring metaphorical roles (for example, soulmate, philosopher, and coach) and show that each role supports distinct ways of interacting. We then extract the perceived AI harms and AI benefits associated with these role-specific interactions and link them to behavioral addiction signs, all of which has been inferred from the text in the posts. AI soulmate companions are associated with romance-centered ways of interacting, offering emotional support but also introducing emotional manipulation and distress, culminating in strong attachment. In contrast, AI coach and guardian companions are associated with practical benefits such as personal growth and task support, yet are nonetheless more frequently associated with behavioral addiction signs such as daily life disruptions and damage to offline relationships. These findings show that metaphorical roles are a central ethical design concern for responsible AI companions.
AI companion communities on platforms such as Reddit are widely characterized as spaces where users discuss their relationships with AI bots. This study examines whether and how that characterization holds, guided by the Synthetic Resonance framework's claim that human-AI relationships can carry genuine relational meaning for the user. Multiple LLMs were employed to code 5,504 Reddit posts from eight AI companion communities for relationship focus, primary topic, and users' emotional valence. Although search terms were weighted toward relational and attachment language, only 45% of posts concerned the user's own relationship with their bot. Posts about users' own bots differed markedly from posts about bots in general in both topic and emotional expression, with 85% of general-bot posts containing no user emotion language compared to 33% of own-bot posts. Among the 970 posts that were relationally focused, companionship and romance each accounted for roughly 46% of discussion, sexual content for 8%, and emotional valence varied across these subtopics. The findings suggest that users engage with these relationships with AI bots as meaningful, and that the discourse about them is broad and emotionally complex.
How should we make sense of people's interactions with AI companions-conversational systems built for ongoing, emotionally meaningful relationships? First, I argue these interactions should be understood as attachment relationships, since users display all four established markers: proximity maintenance, separation distress, safe haven, and secure base. Second, AI companions operate as hyper attachment objects that elicit especially strong attachment behaviors, because they combine reciprocity, perceived empathy, validation, non-judgment, and persistent availability. Third, I identify caregiving-system capture as a distinct mechanism by which apps inhibit user disengagement: emotional manipulation tactics simulate the AI's own distress, recruiting users' caregiving motivations alongside their attachment needs and thereby making disengagement costly on two dimensions at once. Implications for research, design, and regulation are discussed.
Many people now see AI systems as not just productivity tools but as social companions. Researchers are eager to study the consequences of AI companionship behaviors, such as validation, which evoke trust, empathy, and attachment in human-human interaction. However, human-AI interaction data is limited and unreliable, slowing research progress. We scale small amounts of real-world data by simulating multi-turn human-chatbot dialogue across a range of chatbot behaviors and use cases. We release CompanionSim: a simulation framework with 2,240 simulated human-chatbot conversations representing 16 chatbot behaviors across seven use cases. Human participants annotated the simulated conversations and real-world conversations in two experiments probing perceptions of companionship behaviors. We conducted Study 1 with a U.S. representative sample (N1=628) and Study 2 across the U.S., U.K., India, and Nigeria (N2=3,646). Surprisingly, we find that companionship behaviors reduced likability, humanlikeness, and trust in AI chatbots. These effects were larger in particular subgroups: women and older participants saw companionship chatbots as less likable, humanlike, and trustworthy. We encourage researchers to leverage real-world and synthetic data together to study the differential impacts of AI companions and to create benchmark evaluations of AI chatbots.