Machine learning and emoji prediction: How much accuracy can MARBERT achieve?

Saudi Telecom Company (STC) is among the most popular companies in Saudi Arabia, with many customers. Yet, there is still a big room for improvement in users' satisfaction. Social media is the most robust platform to gauge users' satisfaction and determine their sentiments and critics. Twitter is among the most popular social media platform in this regard. STC customers prefer to use Twitter to write their feedback because it's a fast way to get responses due to the STC customer services account. One way to achieve customer demands and improve customer service is using the Sentiment Analysis tool. Sentiment Analysis on Twitter is highly used because of the significant number of tweets and the different opinions. Likewise, Deep learning is the best existing Sentiment Analysis method, and it has diverse models. Bidirectional Encoder Representations from Transformers (BERT) model is one of the deep learning models which have achieved excellent results in Sentiment Analysis for Natural Language Processing (NLP). NLP is mainly investigated in the English language. However, for Arabic, there is a significant gap to be filled. This study trained the proposed model using MARBERT and measured the performance using f1-score, precision, and recall metrics. We trained the model with an Arabic dataset of 24,513 tweets, including 1,437 positive, 13,828 negative, 5,694 neutral, 1,221 sarcasm, and 2,297 indeterminate tweets. The main goal is to analyze the tweets and get the sentiment to improve STC customer service. The proposed scheme is promising in terms of accuracy in contrast to existing techniques in the literature.

Detecting mental health disorders from Arabic social media text remains challenging due to dialectal variation, informal language, limited high-quality annotated resources, and severe class imbalance. While English mental health natural language processing (NLP) has progressed substantially, Arabic multi-class disorder classification remains insufficiently studied. This study proposes a two-phase framework for Arabic mental health text classification. In phase 1, three Arabic pre-trained language models, AraBERT, CAMeLBERT, and MARBERT, undergo Domain-Adaptive and Task-Adaptive Pretraining (DAPT and TAPT) using a large-scale corpus of unlabeled Arabic mental health tweets. The adapted models are evaluated under a unified protocol to identify the most effective backbone model. In phase 2, the selected model is assessed across four configurations combining single-stage and hierarchical two-stage classification architectures with full fine-tuning and Low-Rank Adaptation (LoRA). To support this study, we constructed a novel annotated Arabic mental health dataset comprising 50,670 tweets across six categories, with strong inter annotator agreement (Krippendorff's Alpha = 0.733, average pairwise agreement = 0.797). Experimental results show that the domain-adapted MARBERT (MentalMARBERT) achieves statistically significant improvements over baseline models in both accuracy and macro-F1. The hierarchical two-stage architecture combined with full fine-tuning achieves the best overall performance, reaching a macro-F1 of 0.861 and an accuracy of 0.877. These findings demonstrate the effectiveness of domain-specific adaptive pretraining and hierarchical classification for Arabic mental health disorder detection.

This study examines Transformer-based models' ability to learn emoji pragmatics in Arabic digital discourse (ADD), providing evidence from MARBERT's behavior with interpersonal pragmatic functions (IPFs). A corpus of 8,504 unique emoji-posts collected from Facebook via Python was used in the study. These posts were manually annotated, developed, and labeled for five IPFs: Politeness, Respect, Solidarity, Empathy, and Encouragement. A mixed-method approach was employed comprising statistical methods and interpretative analyses involving speech act theory, politeness theory, and rapport management theory. MARBERT was fine-tuned to model these context-dependent pragmatic functions. Findings demonstrate MARBERT's ability to learn these IPFs, achieving strong performance on unseen data, with an accuracy of 93%, a micro F1-score of 0.61, and a macro F1-score of 0.56, demonstrating its effectiveness in capturing interpersonal functions beyond conventional sentiment analysis. Function-level evaluation showed that Politeness and Respect were identified more accurately than Solidarity, reflecting differences in the explicitness and contextual dependence of IPFs. The study concludes that Transformer-based models learn patterns of face management and relational communication but remain challenged by highly implicit social meanings. It contributes a novel computational approach to modeling emoji pragmatics and advances the integration of interpersonal pragmatics with NLP for digital communication research.