See No Evil: Semantic Context-Aware Privacy Risk Detection for AR

Augmented reality (AR) has rapidly expanded over the past decade. As AR becomes increasingly integrated into daily life, its security and reliability emerge as critical challenges. Among various threats, contradictory virtual content attacks, where malicious or inconsistent virtual elements are introduced into the user's view, pose a unique risk by misleading users, creating semantic confusion, or delivering harmful information. In this work, we systematically model such attacks and present ContrAR, a novel benchmark for evaluating the robustness of vision-language models (VLMs) against virtual content manipulation and contradiction in AR. ContrAR contains 312 real-world AR videos validated by 10 human participants. We further benchmark 11 VLMs, including both commercial and open-source models. Experimental results reveal that while current VLMs exhibit reasonable understanding of contradictory virtual content, room still remains for improvement in detecting and reasoning about adversarial content manipulations in AR environments. Moreover, balancing detection accuracy and latency remains challenging.

Emerging AR-LLM-based Social Engineering attack (e.g., SEAR) is at the edge of posing great threats to real-world social life. In such AR-LLM-SE attack, the attacker can leverage AR (Augmented Reality) glass to capture the image and vocal information of the target, using the LLM to identify the target and generate the social profile, using the LLM agents to apply social engineering strategies for conversation suggestion to win the target trust and perform phishing afterwards. Current defensive approaches, such as role-based access control or data flow tracking, are not directly applicable to the convergent AR-LLM ecosystem (considering embedded AR device and opaque LLM inference), leaving an emerging and potent social engineering threat that existing privacy paradigms are ill-equipped to address. This necessitates a shift beyond solely human-centric measures like legislation and user education toward enforceable vendor policies and platform-level restrictions. Realizing this vision, however, faces significant technical challenges: securing resource-constrained AR-embedded devices, implementing fine-grained access control within opaque LLM inferences, and governing adaptive interactive agents. To address these challenges, we present UNSEEN, a coordinated cross-stack defense that combines an AR ACL (Access Control Layer) for identity-gated sensing, F-RMU-based LLM unlearning for sensitive profile suppression, and runtime agent guardrails for adaptive interaction control. We evaluate UNSEEN in an IRB-approved user study with 60 participants and a dataset of 360 annotated conversations across realistic social scenarios.

As Vision-Language Models (VLMs) are increasingly deployed as autonomous cognitive cores for embodied assistants, evaluating their privacy awareness in physical environments becomes critical. Unlike digital chatbots, these agents operate in intimate spaces, such as homes and hospitals, where they possess the physical agency to observe and manipulate privacy-sensitive information and artifacts. However, current benchmarks remain limited to unimodal, text-based representations that cannot capture the demands of real-world settings. To bridge this gap, we present ImmersedPrivacy, an interactive audio-visual evaluation framework that simulates realistic physical environments using a Unity-based simulator. ImmersedPrivacy evaluates physically grounded privacy awareness across three progressive tiers that test a model's ability to identify sensitive items in cluttered scenes, adapt to shifting social contexts, and resolve conflicts between explicit commands and inferred privacy constraints. Our evaluation of 12 state-of-the-art models reveals consistent deficits. In cluttered scenes, all models exhibit monotonic performance decay as scene complexity grows due to perceptual deficit. When social context shifts, no model exceed 65% selection accuracy. Under conflicting commands, the best model gemini-3.1-pro perfectly balances task completion and privacy preservation in only 51% of cases. These findings reveal that current VLMs in the physical world suffer from perceptual fragility and fail to let their knowledge of privacy cues govern their situated behavior. Our code and data is available at https://github.com/immersed-privacy/immersed-privacy .