Organizations: Southern Illinois University Carbondale, IL, USA
Abstract
Clickbait is characterized by disproportionately high emotional intensity relative to informational content, often reinforced by specific structural patterns. However, current research considers clickbait as a static textual phenomenon characterized by linguistic patterns and structural cues. Additionally, existing detection systems primarily rely on surface-level features of clickbait. This paper introduces an emotion-aware clickbait generation attack, where stylistic transformations are used to optimize emotional impact. We propose an emotion-aware framework based on the Valence-Arousal-Dominance (VAD) space to model the emotional dynamics underlying clickbait generation for optimal user engagement. To simulate realistic attack scenarios, we align clickbait headlines with semantically similar social media posts using Sentence-BERT and generate multiple stylistic rewrites via Large Language Models (LLMs). Building on this, we define a Curiosity Gap (CG) function that computes clickbait's headline variation to the current post to quantify how emotional activation will contribute to user curiosity and evade the existing system found on social media. Experimental results demonstrate that emotion-aware stylization significantly degrades the performance of state-of-the-art classifiers, leading to misclassification rates of up to 2.58% to 30.63% on the base system.
The convergence of large language models and social bots allows malicious actors to manipulate the information ecosystem by generating human-like content at scale. Existing models for detecting AI-generated content often fail in the wild, primarily due to the lack of ground-truth data. We address this gap through an adversarial methodology that models the impersonation of real social media users by malicious actors. Using this methodology, we curate a multilingual, cross-platform dataset of paired human and AI-generated messages. Training on such adversarial data yields accurate detection of AI-generated text. Our approach significantly outperforms existing models for content-based bot detection in real-world, out-of-distribution data.
The proliferation of Large Language Models (LLMs) has enabled a new class of psychologically grounded malicious comments, shifting fake news attacks from surface-level textual noise to deep cognitive and logical manipulation. This shift severely undermines existing detectors, which conventionally rely on static attack assumptions and fixed training distributions. To bridge this gap, we introduce CogniDir, an adaptive distributional learning framework that reformulates robust detection as a dynamic data mixture optimization problem for social media content safety. Grounded in cognitive psychology, we first formalize mechanism-specific cognitive adversarial paradigms to systematically expose deep-seated detector vulnerabilities. To address the vulnerability heterogeneity, CogniDir derives an information-theoretic score coupling empirical accuracy with probabilistic confidence, which is then mapped to adaptive sampling proportions through a Dirichlet-mean parameterization. This formulation enables smooth, feedback-driven reallocation of training exposure toward the most brittle attack mechanisms. Experimental results on three benchmarks demonstrate that CogniDir yields state-of-the-art robustness, improving F1 scores by up to 17.9% over competitive baselines under heterogeneous, AI-generated adversarial pressures.
Clickbait, where video titles and thumbnails exaggerate or misrepresent content, reduces user trust, wastes attention, and promotes misinformation on video-sharing platforms. Detecting Bengali clickbait remains challenging because publicly available multimodal datasets are limited. To address this gap, we introduce BanClickThumb, a curated dataset of 7,147 Bengali YouTube thumbnail-title pairs from five content domains, annotated by ten annotators with high agreement (Cohen's Kappa: 0.83-0.93). Using this dataset, we benchmark text-only, image-only, and multimodal approaches. Among unimodal models, BanClickTextFormer (XLM-RoBERTa) achieves 0.82 accuracy, while BanClickImageFormer (SwiftFormer) reaches 0.68. Our proposed multimodal model, BanClickFusionFormer, combines ViT and XLM-RoBERTa through intermediate fusion and achieves the best accuracy of 0.84. Error analysis shows that dense thumbnail text, figurative language, and culturally specific slang remain challenging. Our findings demonstrate the effectiveness of multimodal fusion for Bengali clickbait detection and provide a publicly available benchmark to support future research on low-resource multimodal content analysis.