Sentiment Analysis of AI Adoption in Indonesian Higher Education Using Machine Learning and Transformer-Based Models

This paper benchmarks a classical machine learning approach based on PyCaret AutoML against a deep learning approach based on IndoBERT fine-tuning for binary sentiment analysis of Indonesian-language Twitter comments related to Ibu Kota Nusantara (IKN). The dataset contains 1,472 manually labeled samples, consisting of 780 negative and 692 positive comments. In the machine learning setting, Logistic Regression, Naive Bayes, and Support Vector Machine were evaluated using 10-fold cross-validation, with Logistic Regression achieving the best performance among the classical models at 77.57% accuracy and 77.17% F1-score. In the deep learning setting, the indobenchmark/indobert-base-p1 model was fine-tuned for five epochs and achieved 89.59% test accuracy and 89.37% F1-score. The results show that IndoBERT substantially outperforms the machine learning baselines, highlighting the effectiveness of Transformer-based contextual representations for informal Indonesian social media text.

This study presents a comparative analysis between two primary approaches in Natural Language Processing (NLP): Machine Learning (ML) utilizing the PyCaret AutoML framework, and Deep Learning (DL). The evaluation is conducted on a sentiment analysis task using an Indonesian e-commerce review dataset sourced from Hugging Face. The dataset, consisting of 15,000 samples, is partitioned into training, validation, and testing sets. The ML experiments compare LightGBM, Logistic Regression, and Support Vector Machine (SVM) algorithms, whereas the DL experiment implements a Bidirectional Long Short-Term Memory (BiLSTM) architecture. The experimental results demonstrate that the BiLSTM model outperforms all ML models, achieving an accuracy of 98.87% and an F1-Score of 98.87%. Meanwhile, LightGBM emerges as the best-performing ML model with an accuracy of 98.23% in a highly efficient training time. This research proves that the BiLSTM architecture is highly capable of capturing the sequential context of Indonesian review texts, making it the superior model for this specific classification task.

The exponential growth of e-commerce platforms in Indonesia has generated a massive volume of user-generated product reviews. Analyzing the sentiment of these reviews is critical for measuring customer satisfaction and identifying product issues at scale. This paper benchmarks traditional Machine Learning (ML) approaches against a Transformer-based Deep Learning model for a three-class sentiment analysis task (positive, neutral, negative) on the Tokopedia Product Reviews 2025 dataset. We implemented Term Frequency-Inverse Document Frequency (TF-IDF) feature extraction coupled with three algorithms: Logistic Regression, Linear Support Vector Machine (SVM), and Multinomial Naive Bayes as robust baselines. Subsequently, we fine-tuned the IndoBERT model (indobenchmark/indobert-base-p1) for contextual sequence classification. To computationally address the severe class imbalance inherent in e-commerce feedback, we applied balanced class weights for the baseline models and engineered a custom weighted cross-entropy loss function within the IndoBERT training loop, following the broader motivation of imbalanced-learning research. Our comprehensive evaluation using Accuracy, Macro F1-score, and Weighted F1-score revealed that the traditional Linear SVC model significantly outperformed the IndoBERT model in our experimental setup, achieving an Accuracy of 97.60% and a Macro F1-score of 0.5510, compared to IndoBERT's 88.70% and 0.5088. Detailed analysis indicates that this performance gap was primarily driven by discrepancies in the data sampling regimes, where baselines utilized the full corpus while the Transformer was constrained to a sampled subset. Finally, we demonstrate the practical viability of our pipeline by deploying the final sentiment classification model as an interactive Gradio web application.