ARGUS: Policy-Adaptive Ad Governance via Evolving Reinforcement with Adversarial Umpiring
Authors: Deyi Ji, Junyu Lu, Xuanyi Liu, Liqun Liu, Hailong Zhang, Peng Shu, Huan Yu, Jie Jiang, +2 more
Organizations: Tencent · Dalian University of Technology · Peking University · Zhejiang University · Tongji University
Abstract
Online advertising governance faces significant challenges due to the non-stationary nature of regulatory policies, where emerging mandates (e.g., restrictions on education or aesthetic anxiety) create severe label inconsistencies and reasoning ambiguities in historical datasets. In this paper, we propose ARGUS, a policy-adaptive governance system that enables evolving reinforcement through multi-agent adversarial umpiring. ARGUS addresses the sparsity of new policy data by employing a three-stage framework: (1) Policy Seeding for initial perception; (2) Adversarial Label Rectification, which utilizes a Prosecutor-Defender-Umpire'' architecture to resolve conflicts between stale labels and new mandates; and (3) Latent Knowledge Discovery, which employs a tripartite dialectical discussion to unearth sophisticated, gray-area'' violations. By leveraging RAG-enhanced policy knowledge and Chain-of-Thought synthesis as dynamic rewards for reinforcement learning, ARGUS synchronizes its reasoning pathways with evolving regulations. Extensive experiments on both industrial and public datasets demonstrate that ARGUS significantly outperforms traditional fine-tuning baselines, achieving superior policy-adaptive learning with minimal gold data.
Logged advertising auctions make offline reserve-price evaluation attractive but risky. Replay tables can identify policies with large apparent yield gains, yet they can also hide weak threshold support, multiple-comparison effects, subgroup harm, and bidder-response uncertainty. Existing replay and off-policy evaluation methods estimate or rank policy values, but they do not directly answer the operational question of whether the available evidence is strong enough to justify validation. This paper develops a support-aware offline decision framework for reserve-policy selection. Rather than outputting a single point-estimate winner, the framework converts logged evidence into a conservative decision object consisting of certified policies, statistically dominated alternatives, and unresolved candidates requiring further validation. The main theoretical result gives a unified finite-catalog guarantee showing that, under simultaneous uncertainty control and conservative support gates, the framework preserves the best gate-passing policy while eliminating only policies with certified regret. Supporting results characterize support-localized replay generalization, establish information-theoretic threshold-resolution limits, and quantify when heterogeneous bidder response can overturn localized replay rankings. Experiments on iPinYou real-time-bidding logs show that the leading reserve rule achieves a 47.66% replay lift in season two, a 40.71% simultaneous lower-bound lift, and a 43.87% frozen out-of-time replay lift in season three. The framework reduces a 19-policy catalog to a two-policy validation shortlist while certifying non-harm across 44 advertiser, exchange, and region segments. The results support the central claim that offline reserve-policy evaluation should produce certified validation decisions rather than point-estimate rankings alone.
Policy models often assume that the relationship between a policy instrument and its outcome remains stable across institutional conditions. In adaptive socio-technical systems this assumption may fail: regulatory change can alter incentives, agents can respond strategically, and the mapping from policy variables to aggregate outcomes can change. This paper studies such regime change as a transfer-learning problem in adaptive multi-agent systems. A policy regime is represented as a learning problem induced by an observable input distribution and a target function mapping policy variables to outcomes. We compare a blank-slate learner that searches a flexible hypothesis class in the new regime with a transfer learner whose effective hypothesis class is restricted by structural knowledge from the previous regime. Transfer is beneficial when this restriction preserves the new target function while reducing effective complexity; it is harmful when the restriction excludes the new target and creates misspecification. A stylized emissions-regulation experimental environment and a dynamic ABM robustness experiment support the claim. When the target regime preserves an affine monotone tax-emissions relation, transfer improves empirical small-sample performance. When the target regime introduces a threshold break, the same transferred structure produces negative transfer: held-out error remains high, online prediction generates more mistakes, and repeated online streams show larger cumulative and final-window error under misspecification. The contribution is methodological: previous regulatory experience should be reused when it captures stable structural invariants, but treated cautiously when policy change alters the policy-outcome relationship.
Image guardrails are typically trained and evaluated under a fixed safety policy, implicitly treating safety as an intrinsic property of an image. Real deployments are different: the same image may be allowed in one product, restricted in another, and newly disallowed when a policy boundary changes. We study policy-adaptive image guardrailing, where a model must decide whether an image violates the currently supplied policy and generalize to held-out policy definitions. We introduce PolicyShiftBench, a comprehensive benchmark with 2,000 policy-discriminative instances over 265 images, where each image is paired with 7.55 policy-conditioned prompts on average to test whether models adapt to the active policy rather than relying on image-level safety priors. We then propose PolicyShiftGuard, a compact policy-conditioned guardrail trained with a two-stage training recipe that combines Randomized Policy SFT (RP-SFT) with Boundary-Pair Policy Adaptation (BP-Adapt). BP-Adapt trains matched prompts for the same image and risk category using standard label supervision and a pairwise comparison loss that separates blocking policies from passing policies. Experiments show that existing VLMs and specialized guardrails remain brittle under policy shifts, while PolicyShiftGuard substantially improves policy-sensitive performance. The 7B model achieves SOTA performance of 76.9 Avg. F1 and 72.1 Avg. PSS on PolicyShiftBench, transfers well to UnSafeBench and SafeEditBench, and improves the latency-performance trade-off with a concise output format. Ablations confirm that matched pass/block boundary pairs are essential for stable policy adaptation.