Neuroscience-Inspired Analyses of Visual Interestingness in Multimodal Transformers
Authors: Mathis Immertreu, Fitim Abdullahu, Thomas Kinfe, Helmut Grabner, Patrick Krauss, Achim Schilling
Organizations: Cognitive Computational Neuroscience Group, Patter Recognition Lab, University Erlangen-Nürnberg, Germany · IDS Institut für Data Science, ZHAW School of Engineering, Winterthur, Switzerland · Mannheim Center for Neuromodulation and Neuroprosthetics, University Hospital Mannheim, Heidelberg University, Germany · BGU Ludwigshafen, Germany · Physics and Cognition Group, MCNN, University Hospital Mannheim, Heidelberg University, Germany · NeuroAI and BCI Group, MCNN, University Hospital Mannheim, Heidelberg University, Germany
Abstract
Human attention is the gateway to conscious perception, memory and decision-making. However, its role in modern transformer models remains largely unexplored. As these systems increasingly influence what people see, prefer and buy, the question arises as to whether they encode principles of human interest or merely exploit large-scale correlations. Addressing this issue is crucial for understanding cognition and ensuring the responsible use of AI in communication and marketing. In order to address this issue, the concept of visual interest was examined within the multimodal vision-language-model Qwen3-VL-8B, using a pre-defined Common Interestingness (CI) score derived from large-scale human engagement data on the photo-sharing platform Flickr. Here, we analyzed internal representations across vision and language components using methods from the neurosciences. Our analyses revealed that CI information is linearly decodable from final-layer embeddings, indicating that it is aligned with human-derived measures of visual interestingness. Dimensionality reduction and Generalized Discrimination Value (GDV) analyses demonstrate that CI-related hidden representations emerge in intermediate vision transformer layers and becomes progressively more distinguishable across language model layers. Concept vectors derived using geometric, probe, and Sparse Auto-Encoder based methods converge in higher layers, as confirmed by representational similarity analysis. This indicates a robust and structured encoding of visual interestingness without explicit supervision. Future work will seek to identify shared computational principles linking human brain dynamics and transformer architectures, with the ultimate goal of uncovering the organizing mechanisms that give rise to attention and interest in both biological and artificial systems.
For state-of-the-art image understanding, Vision Transformers (ViTs) have become the standard architecture but their processing diverges substantially from human attentional characteristics. We investigate whether this cognitive gap can be shrunk by fine-tuning the self-attention weights of Google's ViT-B/16 on human saliency fixation maps. To isolate the effects of semantically relevant signals from generic human supervision, the tuned model is compared against a shuffled control. Fine-tuning significantly improved alignment across five saliency metrics and induced three hallmark human-like biases: tuning reversed the baseline's anti-human large-object bias toward small-objects, amplified the animacy preference and diminished extreme attention entropy. Bayesian parity analysis provides decisive to very-strong evidence that this cognitive alignment comes at no cost to the model's original classification performance on in- (ImageNet), corrupted (ImageNet-C) and out-of-distribution (ObjectNet) benchmarks. An equivalent procedure applied to a ResNet-50 Convolutional Neural Network (CNN) instead degraded both alignment and accuracy, suggesting that the ViT's modular self-attention mechanism is uniquely suited for dissociating spatial priority from representational logic. These findings demonstrate that biologically grounded priors can be instilled as a free emergent property of human-aligned attention, to improve transformer interpretability.
Vision-language models (VLMs) have become a paradigm for multimodal learning, yet remain unstable due to object hallucination, weak visual grounding, and catastrophic forgetting after full-parameter instruction tuning. We claim these failures result from a lack of explicit control over visual representation learning during the standard next-token prediction objective. As a result, visual embeddings thus become passively optimized and prone to injecting redundant or spurious signals. To counter this, we introduce Information-Regularized Attention (IRA), a stochastic attention mechanism that explicitly regulates the amount of visual information injected into the hidden states of intermediate transformer layers. This local reparameterization translates uncertainty about visual representations into local noise that is independent across data points. Beyond evaluating model performance, we also quantify embedding properties, where IRA produces smoother curvature trajectories and suppresses attention-sink across all layers, indicating a more stable transformation of the visual signal. Our results suggest that stochastic attention is not merely a regularizer but a key contributor to representation learning in a generative architecture, offering a new direction for building more reliable VLMs.
Visual perception depends on top-down goals and bottom-up sensory mechanisms. Vision-language models implement both, allowing us to treat each component as a separable hypothesis about what drives where we look. We compared spatial attention maps from six vision-language models against human fixation heatmaps recorded on 200 images during two tasks (general description and social captioning). The six models spanned a 2×2 factorial of CNN vs.\ ViT encoders crossed with LSTM vs.\ Transformer decoders, plus Molmo 7B-D and Qwen3.5 9B. We found that both decoder and encoder architecture shaped alignment, but decoder choice dominated. LSTM vs.\ Transformer decoders increased alignment by 40--50 percentage points (80--87% vs.\ 40--59% of the human noise ceiling). In contrast, CNN vs.\ ViT encoders contributed a secondary 5--20 point advantage depending on decoder family, with CNN-LSTM the most aligned model overall (85--87%). Despite their alignment advantage, LSTM-decoder attention maps were spatially diffuse and minimally task-differentiated; ViT-Transformer, the weakest in alignment, showed the sharpest spatial concentration and strongest task differentiation. A hemispatial-neglect simulation confirmed that ablating attention impacted LSTM decoders more than Transformer decoders. In an exploratory extension using TRIBE-simulated synthetic neural responses, fixation alignment and neural relevance dissociate: CNN-Transformer attention maps better predicted synthetic brain activity despite lower fixation alignment, with attention maps best predicting early visual cortex. Together, top-down and bottom-up components trade off what they predict in behavioral and synthetic neural data.
Isaac R. Christian, Udith Haputhanthrige, Hanna Hornfeld +4