Cross-Cultural Transfer of Emoji Semantics and Sentiment in Financial Social Media

This paper explores the use of emojis in financial sentiment analysis, focusing on the social media platform StockTwits. Emojis, increasingly prevalent in digital communication, have potential as compact indicators of investor sentiment, which can be critical for predicting market trends. Our study examines whether emojis alone can serve as reliable proxies for financial sentiment and how they compare with traditional text-based analysis. We conduct a series of experiments using logistic regression and transformer models. We further analyze the performance, computational efficiency, and data requirements of emoji-based versus text-based sentiment classification. Using a balanced dataset of about 528,000 emoji-containing StockTwits posts, we find that emoji-only models achieve F1 approximately 0.75, lower than text-emoji combined models, which achieve F1 approximately 0.88, but with far lower computational cost. This is a useful feature in time-sensitive settings such as high-frequency trading. Furthermore, certain emojis and emoji pairs exhibit strong predictive power for market sentiment, demonstrating over 90 percent accuracy in predicting bullish or bearish trends. Finally, our research reveals large statistical differences in emoji usage between financial and general social media contexts, stressing the need for domain-specific sentiment analysis models.

Financial sentiment classifiers are commonly evaluated against human labels, but strong linguistic performance does not necessarily imply economically useful return predictability. This study separates these questions through two experiments. First, we construct a unified three-class benchmark from five financial text datasets and compare TF--IDF Naive Bayes, off-the-shelf FinBERT and Financial-RoBERTa encoders, zero-shot Qwen2.5-7B, and QLoRA-adapted Qwen2.5-7B, LLaMA3-8B, and Mistral-7B models. Mistral-7B achieves the best test accuracy (0.8840) and macro-F1 (0.8771), while QLoRA raises Qwen2.5's macro-F1 from 0.7274 to 0.8615. An inverse-frequency class-weighted loss does not improve Qwen2.5. Second, we evaluate economic validity on a temporally separate 2019 Benzinga sample containing 10,637 unique headlines and 13,115 headline--stock observations for a fixed S&P~100 universe. Model probabilities are converted into continuous sentiment scores, aggregated by stock and signal date, and aligned with next-session returns over one-, two-, three-, and five-day horizons. All seven downstream models produce positive but small mean rank information coefficients at the one-day horizon; the largest is 0.0143 for FinBERT. None of the 28 model--horizon tests remains significant after Newey--West inference and false-discovery-rate correction. Portfolio results likewise fail to establish a robust advantage for the best-performing classifiers. The findings show that QLoRA is effective for financial sentiment adaptation, while also documenting a clear gap between classification accuracy and tradable cross-sectional signals.

While sentiment analysis is the staple of financial NLP, capturing the nuances of 'why' behind that sentiment remains a challenge. There have been attempts to address this by analysing investor emotions alongside sentiment; however, this does not provide the additional granularity required to understand the target of the emotion/sentiment. We address this by augmenting the StockEmotions dataset with semantically structured opinion graphs, which provide granular semantic depth to the existing sentiment and emotion labels. Using a declarative LLM pipeline, we augment the StockEmotions dataset with opinion graphs for each sentence, derived from 10,000 comments collected from StockTwits. In addition, we study the effect of introducing opinion semantics on baseline classifiers using Graph Neural Networks (GNNs). Our analysis demonstrates that incorporating opinion semantics improves classification performance across different emotional spectrums