RAG-Enhanced Large Language Models for Dynamic Content Expiration Prediction in Web Search

Semantic caching reduces the latency and cost of retrieval-augmented generation (RAG) by serving cached answers to semantically similar queries, but most existing methods do not model the time-varying freshness of open-web evidence. We present FreshCache, a three-tier semantic cache that treats cache reuse as a risk-constrained temporal inference problem: before approving a cache hit, FreshCache estimates the probability that the cached result is stale using a fitted exponential decay model enhanced by a learned MLP, and approves reuse only when that probability falls below a per-tier error budget across answers (epsilon = 0.10), URL lists (epsilon = 0.20), and page content (epsilon = 0.35). This allows the system to degrade gracefully as entries age rather than forcing a binary choice between a stale hit and a full pipeline execution. We introduce FreshCache-Bench, a benchmark of 8,072 base queries across five freshness classes with ground truth staleness labels drawn from real web snapshots at 1, 12, 24 hours, and 7 days after a baseline crawl, expanded to 31,201 queries via paraphrase generation. At the 24-hour evaluation window, FreshCache_MLP achieves 97% search API savings at 0.1% hash-based stale error, and an LLM-judge evaluation on 396 confirmed change pairs shows that only 34.3% of detected content changes actually affect answer correctness, placing true answer-affecting stale error at approximately 0.034%. The rule-based FreshCache achieves 98% search savings at 3.3% stale error under a temporal holdout calibration, outperforming SemanticTTL (14.9% stale, 72% saved), vCache (7.2% stale, 47% saved), and SCALM (5.2% stale, 96% saved). Ablations show the temporal risk gate accounts for an 11.6 point reduction in stale error over similarity-only reuse, and the learned MLP reduces stale error a further 3.2 points over the rule-based model.

Query-product relevance prediction is fundamental to e-commerce search and has become even more critical in the era of AI-powered shopping, where semantic understanding and complex reasoning directly shape the user experience and business conversion. Large Language Models (LLMs) enable generative, reasoning-based approaches, typically aligned via supervised fine-tuning (SFT) or preference optimization methods like Direct Preference Optimization (DPO). However, the increasing complexity of business rules and user queries exposes the inability of existing methods to endow models with robust reasoning capacity for long-tail and challenging cases. Efforts to address this via reinforcement learning strategies like Group Relative Policy Optimization (GRPO) often suffer from sparse terminal rewards, offering insufficient guidance for multi-step reasoning and slowing convergence. To address these challenges, we propose TaoSR-AGRL, an Adaptive Guided Reinforcement Learning framework for LLM-based relevance prediction in Taobao Search Relevance. TaoSR-AGRL introduces two key innovations: (1) Rule-aware Reward Shaping, which decomposes the final relevance judgment into dense, structured rewards aligned with domain-specific relevance criteria; and (2) Adaptive Guided Replay, which identifies low-accuracy rollouts during training and injects targeted ground-truth guidance to steer the policy away from stagnant, rule-violating reasoning patterns toward compliant trajectories. TaoSR-AGRL was evaluated on large-scale real-world datasets and through online side-by-side human evaluations on Taobao Search. It consistently outperforms DPO and standard GRPO baselines in offline experiments, improving relevance accuracy, rule adherence, and training stability. The model trained with TaoSR-AGRL has been successfully deployed in the main search scenario on Taobao, serving hundreds of millions of users.

Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories). While Large Language Models (LLMs) capture semantic intent better than traditional embedding models, deploying them at scale introduces prohibitive inference costs and lexical mismatch issues. Through controlled experiments on millions of users, we demonstrate a critical retrieval decomposition: rule-generated queries excel at retargeting on a lexical BM25 index, while LLM-generated queries excel at prospecting on a dense ANN index. Building on this, we propose SMART (SeMantic-aware Adaptive ReTrieval). To manage costs, a lightweight quality gate identifies coverage gaps in initial keyword results, adaptively routing only the ~10% of users who benefit from semantic prospecting to the LLM path. Offline evaluation demonstrates that this gated approach captures the bulk of semantic prospecting gains in Relevance Score while maintaining competitive re-targeting performance at a 90% reduction in LLM costs. Finally, in a 2-week online A/B test at Snap, SMART improved the ad conversion rate by +27.6% over a strong embedding-based baseline.