TurboGR: An Accelerated Training System for Large-Scale Generative Recommendation
Authors: Huichao Chai, Zhixin Wu, Xuemiao Li, Shiqing Fan, Hengfeng Wang, Maojun Peng, Lu Xu, Yaoyuan Wang, +3 more
Organizations: Huawei
Abstract
Generative recommendation (GR) has emerged as a promising paradigm that replaces fragmented, scenario-specific architectures with unified Transformer-based models, exhibiting scaling-law behavior where recommendation quality improves systematically with increased model capacity and training data. However, deploying GR at scale on Ascend NPUs faces fundamental system-level challenges. These challenges are further exacerbated on Ascend NPUs due to the absence of high-performance implementations for jagged operators and the architectural mismatch between irregular sparse primitives and NPU's dense-computation-optimized design. In this paper, we present \model, an Ascend-affinity training system for generative recommendation that systematically addresses these bottlenecks through three core innovations: (i) Ascend-affinity jagged acceleration, including fusion operators that eliminate padding redundancy and dynamic load balancing that reduces inter-device imbalance from 47% to 2.4%; (ii) distributed communication optimization, comprising hierarchical sparse parallelism, semi-asynchronous training with proven convergence guarantees, and fine-grained pipeline orchestration that sustains 94% NPU utilization; and (iii) negative sampling optimization via asynchronous offloading, jaggedness-aware FP16 quantization, and intra-batch logit sharing that expand the effective negative space without additional embedding lookups. Evaluated on the KuaiRand-27K dataset, \model supports training at up to 0.2B parameters and achieves 54.71% MFU with near-linear scalability (0.97).
Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.
Recommendation system delivers substantial economic benefits by providing personalized predictions. Generative recommendation (GR) integrates LLMs to enhance the understanding of long user-item sequences. Despite employing attention-based architectures, GR's workload differs markedly from that of LLM serving. GR typically processes long prompt while producing short, fixed-length outputs, yet the computational cost of each decode phase is especially high due to the large beam width. Furthermore, since the beam search involves a vast item space, the sorting overhead becomes particularly time-consuming. We propose xGR, a GR-oriented serving system that meets strict low-latency requirements under high-concurrency scenarios. First, xGR unifies the processing of prefill and decode phases through staged computation and separated KV cache. Second, xGR enables early sorting termination and mask-based item filtering with data structure reuse. Third, xGR reconstructs the overall pipeline to exploit multi-level overlap and multi-stream parallelism. The experiments on real-world datasets demonstrate that xGR achieves at least 2.89x throughput compared to the state-of-the-art baseline under strict latency constraints.
Generative recommendation (GR) relies on large-beam decoding to generate hundreds of candidate items, creating a new scaling challenge for recurrent linear attention. Existing linear attention serving systems either materialize a full recurrent state for every beam or repeatedly replay shared history, incurring substantial memory and traffic overhead. To address this, we present OneLA, a linear-attention decoding framework that exploits the shared prompt and short divergent suffixes of GR workloads. Specifically, OneLA represents all beam states using a single shared prompt-derived state and compact, append-only records of their divergent transitions. Using this representation, OneLA computes only the state information required at each decoding step, without reconstructing a full recurrent state for every beam. Furthermore, OneLA uses a lightweight ancestry index to track the transition records that make up each beam's history, allowing beams to be updated without moving or copying existing records. A fused GPU kernel further reuses the shared state across beams. Our analysis shows that OneLA achieves 1.54-2.46x end-to-end decode speedups while substantially reducing recurrent-state memory use and data movement.