Integrable Elasticity via Neural Demand Potentials

This paper integrates deep neural networks (DNNs) into structural models to increase flexibility and capture rich heterogeneity while preserving interpretability. Economic (or scientific or domain-restricted) structure and machine learning are complements in empirical modeling, not substitutes: DNNs provide the capacity to learn complex, nonlinear heterogeneity, while the structure ensures the estimates remain interpretable and suitable for decision-making and policy analysis. We start with a standard parametric structural model and then enrich its parameters into fully flexible functions, which are estimated using a DNN with the model structure built in. We illustrate our framework with an application to demand estimation in consumer choice. We show that by enriching a demand model we can capture rich heterogeneity exploit it to create personalized pricing. Optimization is not possible without structure, but cannot be heterogeneous without machine learning. The same lessons apply to precision dosing, adaptive treatment, educational testing, and other targeting settings. We provide theoretical justification for our proposed methodology: nonasymptotic bounds and a novel and general influence function for feasible inference via double machine learning, so that the latter can be easily applied in numerous new contexts. These results may be of interest in other contexts as they generalize prior work.

We study contextual dynamic pricing with linear valuations and bounded-support agnostic noise, whose induced demand curve may be non-Lipschitz with arbitrary jumps and atoms. Such discontinuities break the cross-context interpolation arguments used by smooth-demand pricing algorithms, while the best previous method achieved only $\tilde O(T^{3/4})$ regret. We propose Conservative-Markdown Redirect-UCB Pricing, a polynomial-time algorithm that combines randomized parameter estimation, conservative residual-grid probing, and confidence-based one-step redirection. Our algorithm achieves $\tilde O(T^{2/3})$ optimal regret, matching the known lower bounds of Kleinberg and Leighton (2003) up to logarithmic factors and improving over the previous upper bound of Xu and Wang (2022). Under stochastic well-conditioned contexts, this closes the long-existing open regret gap in linear-valuation contextual pricing under agnostic non-Lipschitz noise distribution.

Pricing food products to balance profitability with consumer welfare is a central challenge for retailers. Dynamic pricing is widely used to maximize revenue, yet most pricing models optimize business objectives while overlooking consumer fairness. This paper studies the risk of consumer exploitation under dynamic food pricing in Canada and proposes a methodology that embeds fairness constraints directly into retail sales forecasting. We model total retail trade sales with a log--log Autoregressive Distributed Lag (ARDL) specification, in which the coefficient on a product price is a sales elasticity, and pose the pricing problem as maximizing forecast sales subject to price bounds anchored to the Consumer Price Index (CPI). We solve this problem with both Linear Programming (LP) and Simulated Annealing (SA), under single-product and multi-product configurations. A key finding is that the fitted nominal elasticities are positive. As a result, an unconstrained sales-maximizer would push every price to its upper bound, and the CPI ceiling is the safeguard that prevents this. Simulated Annealing instead settles on conservative, interior prices that lower consumer cost while still meeting the sales target. We benchmark forecast accuracy against naive, seasonal-naive, ARIMA, and SARIMA baselines, and a CPI-deflated re-specification shows that the positive nominal elasticities are largely an inflation-driven artifact. The result is a transparent, fairness-aware pricing framework.