Cultural Value Alignment Via Latent Activation Steering in Large Language Models

Large Language Models (LLMs) are deployed across cultural contexts but often reflect homogenized values inherited from training data. Evaluations of cultural alignment typically rely on direct prompting with survey-style questions, which frequently elicit neutral or safety-aligned responses and fail to capture underlying model preferences. We propose a framework for probing and steering latent cultural representations in LLMs along the two Inglehart--Welzel axes of the World Values Survey (WVS). By translating social value questions into scenario-based behavioral dilemmas, we extract token-level probabilities to measure implicit values and apply activation steering, optionally combined with country-conditioned prompting, to shift model behavior without retraining. Across three open-source LLMs and four target cultures, we find substantial variation in steerability and identify latent entanglement, where interventions along one cultural dimension induce shifts along another. This coupling mirrors correlations in human WVS data and persists across activation, prompt, and hybrid steering. It constrains axis-independent alignment, though general task performance is largely preserved.

Cultural fine-tuning has become the de facto paradigm for building culture-aware large language models (LLMs), yet existing optimization exclusively for alignment scores provides an incomplete portrait of cultural fidelity by systematically obscuring inherent cultural diversity. This unidimensional evaluation lens prompts a fundamental question: do models genuinely perceive distinct cultural nuances, or do they merely memorize dominant cultural values? To address this, we propose a synergistic evaluation framework that jointly formalizes cultural alignment and diversity. Through extensive benchmarking of six mainstream LLMs on the World Values Survey, this framework uncovers a systematic and critical trade-off: the pursuit of cultural alignment consistently incurs an acute expense of diversity, leading to severe "cultural flattening." Investigating this behavioral shift, we demonstrate that these superficial alignment gains stem from models artificially anchoring to dominant majorities, converging onto a monolithic response pattern that wipes out the heterogeneous distributions inherent to human groups. Crucially, our mechanistic analysis suggests that this diversity collapse is not merely a behavioral anomaly but more likely a structural consequence of the low-rank bias inherent in neural network optimization. Therefore, our findings expose the limitations of current post-training paradigms and call for a shift toward alignment objectives that preserve cross-cultural pluralism.

Cultural alignment in Large Language Models (LLMs) is essential for producing contextually aware, respectful, and trustworthy outputs. Without it, models risk generating stereotyped, insensitive, or misleading responses that fail to reflect cultural diversity w.r.t Helpful, Harmless, and Honest (HHH) paradigm. Existing benchmarks represent early steps toward cultural alignment; yet, no benchmarks currently enables systematic evaluation of cultural alignment in line with UNESCO's principles of cultural diversity w.r.t HHH paradigm. Therefore, to address this gap, we built Align-Cultura, two-stage pipeline for cultural alignment. Stage I constructs CULTURAX, the HHH-English dataset grounded in the UNESCO cultural taxonomy, through Query Construction, which reclassifies prompts, expands underrepresented domains (or labels), and prevents data leakage with SimHash. Then, Response Generation pairs prompts with culturally grounded responses via two-stage rejection sampling. The final dataset contains 1,500 samples spanning 30 subdomains of tangible and intangible cultural forms. Stage II benchmarks CULTURAX on general-purpose models, culturally fine-tuned models, and open-weight LLMs (Qwen3-8B and DeepSeek-R1-Distill-Qwen-7B). Empirically, culturally fine-tuned models improve joint HHH by 4%-6%, reduce cultural failures by 18%, achieve 10%-12% efficiency gains, and limit leakage to 0.3%.