Using Zero-Shot LLM-Generated Survey Data for Geographically Explicit Population Synthesis
Authors: Taylor Anderson, Sara Von Hoene, Orhan Yagizer Cinar, Emma Von Hoene, Amira Roess, Andrew Crooks, Hamdi Kavak
Organizations: Dept. of Geography and Geoinformation Science, George Mason University, Fairfax, VA, USA · Dept. of Computer Science, George Mason University, Fairfax, VA, USA · College of Public Health, George Mason University, Fairfax, VA, USA · Dept. of Geography, University at Buffalo, Buffalo, NY, USA · Dept. of Computational and Data Sciences, George Mason University, Fairfax, VA, USA
There is a growing interest in utilizing synthetic populations for a diverse range of applications. At the same time, we are witnessing a tremendous growth in artificial intelligence in all walks of life. This paper evaluates whether zero-shot large language model (LLM)-generated health survey data can serve as inputs to a conventional iterative proportional fitting (IPF) workflow for geographically explicit population synthesis. Using the 2023 Behavioral Risk Factor Surveillance System (BRFSS), we generate synthetic survey records for the U.S. states of Colorado and Mississippi with GPT-4.1 and Gemini-2.5-Pro. We use the generated data in an IPF-based synthesis pipeline and evaluate the resulting census tract-level synthetic populations against external benchmarks. Results show both LLMs capture several major state-level contrasts, indicating zero-shot generation produces geographically differentiated survey data. However, performance is strongly variable-dependent. Downstream effects in population synthesis are mixed, as IPF sometimes amplifies or reduces errors in the generated data. Spatial validation shows that LLM-based populations reproduce census tract-level patterns reasonably well, especially for variables that were more aligned with the ground truth data. Overall, the LLM-generated survey data shows promise as supplementary input, but not yet as a replacement for real survey data.
Epidemiological models often rely on survey data to represent how individuals make health-related decisions, such as whether to vaccinate or adopt protective behaviors. However, repeated large-scale surveys are costly, time-consuming, and limited in the range of scenarios they can capture. In this work, we investigate whether large language models (LLMs) can generate synthetic survey responses that reproduce patterns observed in real populations. Using longitudinal data from the FluPaths surveys, we first identify groups associated with broadly positive or negative attitudes toward vaccination through clustering analysis. We then evaluate several LLMs using a cluster-informed prompting approach to generate synthetic survey responses across multiple epidemic waves. Across models, the synthetic data generally reproduce the distributions of demographic characteristics, vaccination-related beliefs, risk perceptions, and health behaviors observed in the survey data. However, they are less successful at capturing how these factors vary together within respondents. Some models reproduce group-level vaccination trends more reliably than others, although performance varies across waves. We also trained a classifier to distinguish real from synthetic records and found that the generated responses remained identifiable as synthetic. Overall, our findings suggest that LLM-generated survey data may provide a useful tool for exploratory data augmentation and we hope that it could support agent-based epidemic modeling approaches. However, the generated data should not be treated as a substitute for human survey data without further methodological improvements and validation.
Synthetic-population tools increasingly run every individual as an independent large language model (LLM) agent. Using real survey microdata, we show that this paradigm has a basic failure mode, and we set a distribution-first corrective against it, all measured with a deterministic, construct-validated verifier on non-WEIRD (Turkey-first) data. First, N independent LLM agents grounded on 2,414 real World Values Survey respondents fail to reproduce the population's response distribution: they pile onto a modal default (four scenarios x five seeds: concentration 0.36->0.69, entropy 1.46->0.77, 85% collapse, TVD=0.44), and the collapse is a predictable function of scenario structure (r=0.55 with a single-answer structure). Second, Verbalized Sampling (VS) fixes the field's chronic under-dispersion without training in three model families (fidelity +7 to +10; significant on Qwen, p=0.002, d=6.2), yet the same move universally overshoots into over-dispersion (SD-ratio 0.4-0.56 -> 1.26-1.37), a structural property of VS. Third, survey fidelity transfers only weakly to agentic behavior: in a single-model, single-domain booking task, a persona is dominated by a cheapest-default (~80%) that income modulates but does not override (comfort choice 0%->7%->32% across income bands). Fourth, a placebo-controlled memorization attack and an election backtest show VS keeps aggregate strength while subgroup and individual claims are contaminated by recall and underdetermination. We close with the corrective: model the distribution once (VS) and assign it to grounded characters at O(1) cost, with a budget-aware router whose honest AUC is 0.805, not the tautological 1.0 of a code-derived oracle. The central contribution needs no realism claim: it measures the internal inconsistency of the independent-agent route and the conditions under which the distribution-first route calibrates.
Travel survey data are essential for transportation planning and travel behavior analysis, yet collecting large-scale representative samples is costly and time-consuming. A practical alternative is to generate synthetic survey records from a few-shot sample. However, such samples provide incomplete coverage of heterogeneous traveler groups and insufficient evidence for recovering the complex dependencies between demographic characteristics and travel behavior. Existing approaches have complementary limitations. Probabilistic generative models such as Bayesian networks (BNs) offer explicit distributional control, but structures learned from few-shot samples may omit meaningful dependencies or retain spurious ones. Large language models (LLMs) can help address these difficulties in BN structure learning by providing behavioral knowledge that complements the limited statistical evidence. We therefore propose LEBGen, an LLM-enhanced BN framework that uses this knowledge to refine network structure for few-shot travel survey data generation. Specifically, the LLM first identifies traveler personas from demographic attribute and travel behavior statistics, then recovers dependencies missed by the persona-augmented BN structure and prune spurious ones. The refined BN is parameterized exclusively from the observed data to generate synthetic records. Under a 2% few-shot setting on the 2022 Hong Kong Travel Characteristics Survey, LEBGen reduces the mean marginal Jensen-Shannon divergence from 0.0671 to 0.0091 and the mean absolute Cramer's V error by 14.3% over the best-performing baseline, substantially improving both distributional and dependency fidelity.