Context Features Are Cheap: Rank-Aware Decomposition for Efficient Feature Interaction in Recommender Systems

Modern recommendation models gain prediction quality by scaling feature-interaction and sequence modules, but production cost constraints cap how far systems can scale. In this work, we propose Request-Oriented Compute Sharing (ROCS), a modeling and inference paradigm that exploits a unique property of recommendation inference: each user request is evaluated against many candidates, while request-side features are shared across candidates. ROCS defers request-candidate interactions as late as possible, isolates candidate-dependent representations, and evaluates substantial portions of the model once per request rather than once per candidate, significantly improving inference efficiency while maintaining or improving prediction quality. To realize this paradigm, we develop Generalized Layer Masking (GLM) to enforce candidate isolation in feature-interaction architectures, and Deep Cross Attention (DCA) to extend request-oriented sharing to sequence architectures. To support efficient GPU deployment, we co-design In-Kernel Broadcast Optimization (IKBO) that significantly accelerates ROCS model execution. Experiments on public benchmarks show that ROCS consistently improves the quality-efficiency tradeoff across recommendation backbones. On production-scale workloads, ROCS achieves up to a 3x QPS improvement on retrieval models without quality degradation and a 0.5% relative LogLoss improvement with a 50% QPS gain on a short-form video ranking model. ROCS has been deployed across large-scale recommendation systems spanning ads and organic surfaces, retrieval and ranking stages, and more than two orders of magnitude in inference complexity, delivering significant online gains at reduced infrastructure cost.

Transformer-style architectures are increasingly adopted for industrial recommendation systems, yet they inherit a design premise misaligned with the task: generative models rely on per-token autoregressive prediction, which justifies maintaining large intermediate tensors that scale with sequence length. In contrast, recommendation systems produce a single set of relevance scores for each <user, item> pair without token-level supervision. Leveraging this observation, we propose SlimPer, which reformulates personalized ranking as iterative refinement of a compact, unified <user, item> knowledge base. At each layer, the model selectively queries raw multi-modal user-side tokens, computes explicit relevance matching scores, and refines the knowledge base, all in O(N) per-layer cost with a fixed-size intermediate representation. As a result, model depth is decoupled from user history length, enabling deeper relevance understanding without proportional growth in compute or memory; request-only optimization further trims memory by sharing a single copy of user-side tokens across all candidate items. SlimPer unifies sparse, dense, and sequence features within a single backbone and provides inherent interpretability through its attention mechanism. Deployed on Instagram Reels and Feed, SlimPer yields measurable improvements in user engagement while streamlining the overall system and enabling effective modeling of 10k+ fine-grained user history events.

Modern industrial recommender systems rely on thousands of heterogeneous features -- ranging from low-dimensional scalars (e.g., statistical value) to high-dimensional embeddings (e.g., user-id embeddings, MLP representations) -- to achieve high-precision predictions. Given the immense computational costs associated with training, efficient feature selection is critical. However, existing methods encounter three primary bottlenecks: (1) they typically assume uniform feature dimensions or require costly mapping to a fixed size; (2) they struggle with extreme sparsity, where the majority of features (e.g., 99%+) remain at default values; and (3) traditional permutation-based approaches are computationally prohibitive in large-scale settings. To address these challenges, we propose LeAP (Learnable Adaptive Permutation), a novel, model-agnostic plug-in module for feature selection. LeAP transforms the inefficient random permutation process into a learnable mechanism, significantly accelerating the evaluation of feature importance. In addition, we introduce an adaptive regularization strategy tailored for heterogeneous dimensions and extreme sparsity, enabling superior feature importance ranking results across asymmetric input spaces. Experiments on four public recommendation datasets demonstrate that LeAP achieves state-of-the-art performance. Furthermore, LeAP has been deployed in a large-scale industrial search ranking model with over a billion daily requests and a 2TB model parameter scale. In this real-world scenario involving 12,000+ total feature dimensions, LeAP successfully identified and removed over 3,600 redundant dimensions without performance degradation, which is 2 to 10 times the ability of compared baseline methods.