Item-to-Item (I2I) retrieval is a fundamental part of modern content platforms, supporting critical industrial workflows from recommendation engines to content auditing. While multimodal embedding methods have advanced general retrieval, they often falter in I2I scenarios due to the challenges of balancing global content representation with fine-grained local retrieval, the systemic inefficiency of decoupled embedding-and-ranking pipelines, and the inherent trade-offs between model precision and serving latency. To solve these issues, we propose \textbf{UniNote}, a unified embedding model designed for industrial I2I retrieval. Tailored retrieval strategies are introduced to support representation learning over complex, multimodal content at varying granularities. To operationalize these strategies, UniNote employs a two-stage training paradigm: the first stage leverages contrastive SFT to establish robust base embeddings, while the second stage refines ranking quality through a reinforcement learning (RL) process that aligns the model with content relevance. Our results show that UniNote achieves SOTA performance across diverse I2I tasks. Deployed at Xiaohongshu and integrated with Matryoshka Representation Learning (MRL), UniNote achieved significant improvements in retrieval quality and cost efficiency in large-scale applications.
Multimodal representation learning is a cornerstone of modern AI. By encoding multimodal queries and targets into vectors, it powers industrial search and recommendation and underpins modern agents. Real-world platforms with complex modalities and massive-scale content, such as Douyin, Xiaohongshu, and YouTube, demand both efficiency under billion-scale indexing and fine-grained discrimination for hard matching. Existing MLLM embedding models rarely satisfy both. Contrastive models are efficient but rely on pair-level supervision too coarse for fine-grained distinctions, while CoT-based models improve discrimination through explicit generation impractical to serve online. We present Douyin Multimodal Embedding (DME), a model trained in two stages to combine both strengths. Stage 1 performs large-scale contrastive pre-training that establishes a unified multimodal embedding space with broad modality and task coverage. Stage 2 supplements semantic sufficiency, the property that an embedding is grounded in retrieval-relevant evidence and preserves fine-grained counterpart-side semantics, via two mechanisms. Evidence-Grounded Typed Latent Reasoning organizes retrieval evidence through hidden-space latent reasoning, and Cross-Conditional Reconstruction enforces counterpart-side semantics through cross-directional autoregressive reconstruction. Both act only during training and add only marginal query-side overhead, so DME serves as efficiently as a standard contrastive encoder. On MMEB-v2, DME reaches state-of-the-art results at comparable scales for its 2B and 9B variants (74.8 and 78.4), with especially strong video and visual-document tasks. In production, DME delivers a 2.92% relative gain on Douyin's in-house offline evaluation set, is deployed across Douyin scenarios such as generative, image, and AI search, and yields a 0.1% Lifetime (LT) gain in online A/B testing on Douyin search.
Multimodal retrieval relies heavily on single-vector retrievers, which compress rich, sequential token sequences into one single global representation. While efficient, they discard fine-grained, local evidence critical for dense retrieval tasks. Multi-vector approaches were introduced as a solution, but they strictly require training and many ignore the necessity of a globally summarizing representation. To address this, we introduce SMART, a framework that unlocks the latent multi-vector capabilities of standard single-vector models. We first demonstrate that standard contrastive training on the pooled embedding implicitly shapes the retrieval geometry of preceding hidden states via gradient flow. By applying direct late-interaction over these frozen hidden states during inference, SMART acts as a plug-and-play upgrade that consistently improves performance across diverse modalities, improving even the state-of-the-art models further on MMEB-V2. We also reveal SMART's superior performance, as simple lightweight post-training not only saves time and compute, but also brings forth further improvement on Visual Document retrieval, allowing a single-vector model to outperform SoTA multi-vector counterparts. Ultimately, SMART offers both a highly efficient inference enhancement and a powerful finetuning technique for multimodal retrieval. We open source our code and weights at https://github.com/HanSolo9682/SMART.
Universal multimodal embedding (UME) learns unified representations across modalities, enabling a single model to support diverse retrieval tasks. Recent methods use Chain-of-Thought (CoT) reasoning to better interpret multimodal inputs before generating embeddings for complex retrieval tasks and further optimize this reasoning process through GRPO with retrieval-based rewards. However, two limitations hinder corpus-scale deployment. GRPO assigns all CoT tokens the same advantage, without identifying input-supported claims or evidence that distinguishes the positive from negatives. Moreover, generating a complete CoT before each embedding introduces substantial latency, even when a partial trace already provides sufficient retrieval evidence. To address these limitations, we propose Reason What Matters (ReWAM), a retrieval-grounded reasoning framework that uses retrieval feedback to guide both credit assignment and reasoning computation. Specifically, we introduce Retrieval-aware Self-Distillation (RASD), which constructs privileged guidance from input-supported evidence that distinguishes the positive item from retrieved hard negatives. An on-policy self-teacher uses this guidance to refine trajectory-level feedback into token-specific supervision for retrieval-relevant reasoning. We further develop Retrieval-adaptive Inference (RAI), which uses a retrieval confidence head to estimate the remaining retrieval utility of a partial CoT. It stops unproductive traces early and accelerates useful continuations with speculative decoding. Extensive experiments on MMEB-V2 and MRMR demonstrate that ReWAM achieves state-of-the-art retrieval performance while delivering up to 5x the inference throughput of competitive explicit-CoT UME methods. These results bridge the gap between retrieval quality and inference efficiency, making reasoning-enhanced UME practical for large-scale deployment.