Before and After Temperature: A Distributional View of Creative LLM Generation

While post-training improves the capabilities of large language models (LLMs), it generally lowers their output diversity and creativity, negatively impacting tasks that explicitly require creativity (e.g., story generation) as well as those that require it implicitly, e.g., reinforcement learning (RL). We instead propose CreativeInstruct, a scalable instruction-tuning method that teaches LLMs to balance creative, base-model-like generations with the quality of post-trained models, by learning to inject special [StartCreativity] spans that bias generation toward creativity. Furthermore, we introduce a structural diversity metric based on graph edit distance, which captures narrative level variation missed by purely lexical and semantic metrics. On narrative generation, CreativeInstruct matches or exceeds the diversity of both multi-model baselines and distilled variants of their outputs, without sacrificing quality or requiring multiple models at inference time. These results are mirrored in our human evaluation, where we find that annotators rate CreativeInstruct generations as more creative than the post-trained LLMs' generations in 70.3% of cases. We also show the benefits of creative models as a substrate for RL: GRPO applied to a CreativeInstruct checkpoint improves by ~4% on AMC and ~5% points on MATH over the same training applied to the post-trained checkpoint.

Despite the growing use of large language models (LLMs) as creativity evaluators, evidence of their alignment with human evaluations remains mixed, raising the question of when and why their judgments converge with or diverge from human judgments. Across three studies and six widely used LLMs, we addressed this gap by identifying the standards underlying LLM creativity evaluation and examining their downstream implications. Study 1 showed that LLMs generally relied on a narrower subset of human creativity evaluation standards. Convergence with human standards was strongest in the novelty dimension, whereas divergence was clearest in the contextual dimension, which captures social, market, and reputational information. Moreover, each LLM exhibited distinct, model-specific standards that varied substantially in breadth. These differences in evaluation standards were reflected in actual creativity judgments. Study 2 (N = 1,103 ideas) showed that LLM evaluations were moderately correlated with human evaluations, and individual LLMs with broader standards better distinguished ideas humans judged as more versus less creative. Study 3 (N = 1,195) showed that LLMs were less sensitive to contextual information: such information significantly altered human creativity ratings but left LLM ratings largely unchanged. Together, our findings help explain the mixed evidence on LLM-human alignment, showing that alignment depends on the evidence a judgment demands and the standards each model applies. LLMs may resemble humans when evaluations emphasize intrinsic qualities such as novelty, yet diverge when judgments require contextual information. Selecting an LLM evaluator is therefore a consequential decision: different models, applying different standards, recognize different ideas as creative.

Creativity is often seen as a hallmark of human intelligence. While large language models(LLMs) are increasingly perceived as generating creative text, there is still no cross-domain and scalable framework to evaluate their creativity across diverse scenarios. Existing methods of LLM creativity evaluation either heavily rely on humans, limiting speed and scalability, or are fragmented across different domains and different definitions of creativity. To address this gap, we propose CreativityPrism, an evaluation and analysis framework that consolidates eight tasks from three domains: divergent thinking, creative writing, and logical reasoning, into a taxonomy of creativity that emphasizes three dimensions: quality, novelty, and diversity of LLM generations. The framework is designed to be scalable with reliable automatic evaluation judges that have been validated against human annotations. We evaluate 17 state-of-the-art (SoTA) LLMs on CreativityPrism and find that while frontier-scale LLMs dominate creative writing and logical reasoning tasks by a .10 (or 15%) lead over locally-deployable open models, they offer no significant advantage in divergent thinking, a domain much less explored in existing post-training regimes. Our analysis also shows that high performance in one creative dimension or domain rarely generalizes to others; specifically, novelty metrics often show weak or negative correlations with other metrics. This fragmentation confirms that a cross-domain, multi-dimensional framework like CreativityPrism is essential for any meaningful assessment of LLM creativity.