I Know What You Meme, Even If it Emerged Today: Understanding Evolving Memes through Open-World Knowledge Acquisition

Large vision-language models have improved at describing visual content, but accurate descriptions do not ensure interpretation when meaning depends on knowledge beyond the pixels. Memes expose this gap because they rely on cultural entities, background knowledge, and community conventions. Most meme benchmarks reduce interpretation to labels or holistic scores, obscuring where an explanation breaks down. We introduce MemeBench, a diagnostic benchmark of 1,253 Chinese and English memes with human-written references and quality-controlled VIKR annotations, centered on anime, comics, games, and adjacent online subcultures. Its VIKR schema decomposes explanations into Visual clues, Identity links, Knowledge units, and Reasoning mechanisms. Across 26 LVLMs, every model covers visible content more reliably than the knowledge needed to interpret it, and even the strongest retains a 22.6% Visual-Knowledge gap. To test whether this diagnosis can guide improvement, we introduce KAR, an entity-guided retrieval baseline built on CultureBase. Across four controlled models, KAR raises VIKR Success by 3.6-7.4% and, compared with generic retrieval, repairs more answers and breaks fewer. Yet both retrieval conditions improve Identity and Knowledge while reducing Visual coverage in every comparison. MemeBench reveals whether an interpretation succeeds, what is missing, and whether targeted evidence fills the diagnosed gap.

When asked what a meme or sarcastic post means, Large Vision Language Models (LVLMs) tend to describe what the image shows rather than what the author is trying to communicate. Standard instruction tuning entangles a post's literal content with its pragmatic meaning, letting surface-level details contaminate the final response. We reframe meme understanding as a problem of literal-pragmatic decomposition and propose \textbf{Intent Projection}, a framework that separates the two signals at the representation, output, and objective levels within a single LVLM backbone. At the representation level, an orthogonal projection module removes dominant unimodal directions from the fused image-text representation, retaining only the pragmatic residual, while a surface-real affect classifier anchors the decoder with a discrete tag that names the polarity gap. At the output level, the model externalizes a structured reasoning chain, and at the objective level a contrastive reward explicitly penalizes answers that restate the literal description. Across six multimodal benchmarks, Intent Projection consistently outperforms open-source baselines and narrows the gap to proprietary models, with the largest gains on high-divergence posts where literal collapse is most damaging.

The rapid spread of memes makes harmful content detection increasingly crucial, as effective identification can curb the circulation of misinformation. However, existing methods rely heavily on high-volume annotated data, which leads to substantial training costs and limited generalization. To address these challenges, we propose PrismAgent, a zero-shot, multi-agent, interpretable framework. PrismAgent conceptualizes this task as a criminal case investigation, employing four specialized agents responsible for the analysis, investigation, prosecution, and judgment stages within a structured collaborative workflow. In the first stage, the analyst agent paraphrases each meme under benevolent and malicious assumptions to probe its underlying intent. The investigator agent then retrieves supporting evidence from an unannotated dataset and constructs contextual interpretations for the meme and its variants. Next, the prosecutor agent performs three independent preliminary judgments by pairing the original meme with each of the three interpretations. Finally, the judge agent deliberates across all evidence to render a final verdict. Moreover, PrismAgent's explicit multi-stage reasoning chain makes the model inherently interpretable, as every intermediate step is explicitly explained rather than only producing a final detection result. Extensive experiments on three public datasets show that PrismAgent significantly outperforms existing zero-shot detection methods.