Self-supervised User Profile Generation for Personalization
Authors: Clark Mingxuan Ju, Yuwei Qiu, Tong Zhao, Neil Shah
Organizations: Snap Inc. · Bellevue, WA USA
Abstract
Personalizing large language models (LLMs) has become a central challenge as LLMs are deployed across recommendation, search, dialogue, and content generation -- settings where the same query should yield different answers given different users. A promising route is to summarize each user's interaction history into a natural-language memory or profile and prepend it to the prompt to facilitate personalization. Existing methods learn such profile generators with explicit rewards derived from labeled downstream tasks, which are expensive and sparse as they require annotated supervision for every target task. In light of this challenge, we introduce Bidirectional User Modeling via Profiles (BUMP), a self-supervised framework that trains a profile generator without any downstream labels. Specifically, given a user's interaction history, we use GRPO to train an LLM to emit a free-form textual profile under a bidirectional in-batch ranking objective: a small LLM judge measures (i) how well the generated profile, used as a query, ranks the user's own held-out interactions above interactions from other users in the batch, and (ii) how well a held-out interaction, used as a query, ranks the user's own profile above profiles of other users. Both directions are scored with multi-positive NDCG and combined into a dense reward per rollout; other users in the batch supply free negatives, so every training example yields supervision from raw interaction logs alone. Evaluated on the LaMP benchmark, BUMP matches or outperforms closed-source APIs and prior methods relying on labeled rewards, while requiring no task label at training.
Large language models (LLMs) are typically aligned with population-level preferences, despite substantial variation across individual users. We introduce POPI, a user-level personalization framework that separates the problem into two components connected by a natural-language interface: a shared inference model that distills heterogeneous user signals into a concise preference summary, and a shared generator that conditions on this summary to produce personalized responses. Both components are trained under a unified preference-optimization objective, with reinforcement learning handling the non-differentiable inference step. This objective decomposes into generator approximation error and summary informativeness, revealing how a single loss simultaneously drives accurate generation and informative summarization. Because the interface is natural language, learned summaries can be inferred once per user and reused across different generators -- including frozen, black-box commercial APIs. Across four personalization benchmarks, POPI generally improves personalization quality while reducing context overhead by up to an order of magnitude.
Personalizing large language models requires adapting model behavior to individual users while preserving robustness and deployment-scale efficiency. Existing approaches typically personalize LLMs either at the input level, by retrieving user histories or constructing profile prompts, or at the parameter level, by maintaining user-specific parameter-efficient modules. The former makes personalization sensitive to retrieval quality and prompt design, whereas the latter incurs storage and maintenance costs that grow with the user population. To address these limitations, we propose TAP-PER (Temporal Attentive Prefix for PERsonalization), a prefix-based framework that encodes user preferences as learnable representations, avoiding the serialization of user histories into prompts and replacing heavy per-user adapters with lightweight user-state prefix embeddings. Inspired by personalized recommendation systems, TAP-PER decomposes user modeling into user-state and query-conditioned components, and incorporates temporal signals to capture the evolving nature of user interests. Experiments on six LaMP tasks show that TAP-PER consistently outperforms prompt-based and model-based baselines across classification, rating, and generation settings. Moreover, TAP-PER uses 130x fewer per-user parameters than OPPU and roughly half the total parameter footprint of PER-PCS at the 1,000-user scale, demonstrating scalable personalization without prompt-serialized histories or heavy per-user adapters.
Personalized prompting offers large opportunities for deploying large language models (LLMs) to diverse users, yet existing prompt optimization methods primarily focus on task-level optimization while largely overlooking user-specific preferences and latent constraints of individual users. This gap is primarily due to (i) the absence of high-quality, privacy-sensitive data that capture personalized user-LLM interactions at scale, and (ii) the lack of robust reward signals for individual preferences. To overcome existing data limitations, we introduce a high-fidelity synthetic data generation framework called PersonaGym. Unlike prior work that treats personalization as static persona-preference pairs, PersonaGym models a dynamic preference process via an agentic LLM system to simulate realistic preference behaviors and semantic-aware noise in order to generate personalized multi-turn interaction trajectories. Using PersonaGym, we release PersonaAtlas, a large-scale, high-quality, and diverse synthetic dataset of high-fidelity multi-turn personalized interaction trajectories that closely mirror real-world preference expression and noise patterns. We further propose Personalized Prompt Optimization (PPOpt), a scalable and model-agnostic framework that optimizes user prompts based on interaction histories without modifying the deployed LLM. PPOpt adopts a reason-then-optimize paradigm that infers an explicit user profile and conditions prompt rewriting on the user profile to avoid reward hacking. Our training procedure for PPOpt integrates a cold-start supervised prior with outcome-driven multi-objective reinforcement learning. We present extensive experiments to demonstrate consistent improvements over state-of-the-art baselines in terms of task performance, personalization quality, and robustness to noisy as well as to sparse preference signals.