Measuring Human Value Expression in Social Media Texts: Calibrated LLM Annotation and Encoder Transfer
Authors: Maria Milkova, Maksim Rudnev
Organizations: Independent researcher, Lisbon, Portugal · University of Waterloo, ON, Canada
Abstract
Measuring subjective constructs in naturally occurring social media text requires annotation procedures that are theoretically grounded, empirically validated, and transferable to an encoder model for scalable prediction. Using non-English social media posts annotated according to Schwartz's theory of basic human values, we investigate how different LLMs, prompts, and instruction languages operationalize the expression of values in text. We argue that although texts may permit multiple plausible interpretations, theory-based value definitions can constrain interpretations and reduce spurious value attributions. Beyond precision, recall, and F1, we evaluate structural alignment between values, error structure, confidence-ambiguity relations, and annotation stability. We show that different LLMs produce different value interpretations. Iterative prompt calibration through error analysis reduces misattributions and improves alignment with expert annotations. We also derive targeted expert verification rules from recurrent error structures and use them during corpus annotation. Finally, we show that LLM annotations can be transferred to an encoder model through soft-label training, retaining theory-based value interpretations and information about uncertainty in value expression.
LLM annotators are increasingly used in computational social science (CSS), but it is unclear whether their alignment-shaped errors preserve the empirical conclusions a researcher would report. We audit three open-source 7B instruction-tuned models (Zephyr, Mistral-Instruct, Qwen2.5-Instruct) across six TweetEval tasks under four prompt conditions (72 cells) and find that social-desirability failures do not run in a single direction. Zephyr exhibits leniency bias, systematically under-applying harmful labels (offensive language: false benign rate 0.729, false alarm rate 0.031). Mistral and Qwen exhibit overcorrection, over-applying the same labels (Mistral hate-speech FAR = 0.604). All three models exhibit neutrality bias on abortion stance, underestimating opposition prevalence by 24 to 40 percentage points and inflating the neutral label. None of the four prompting interventions we test (neutral, safety framing, depersonalized, chain-of-thought) corrects these failures across models; safety framing can worsen stance distortion. Strikingly, Zephyr's hate-speech prevalence estimate matches the gold rate exactly while its class-conditional errors are large in both directions, an accidental cancellation that misleads aggregate validation. We translate these patterns into a three-part taxonomy with diagnostic FBR/FAR signatures and a lightweight gold-sample validation protocol. The headline for trustworthy CSS: a model that looks calibrated on aggregate metrics can still flip the substantive empirical conclusion a researcher would report.
Building NLP systems for subjective tasks requires one to ensure their alignment to contrasting human values. We propose the MultiCalibrated Subjective Task Learner framework (MC-STL), which clusters annotations into identifiable human value clusters by three approaches (similarity of annotator rationales, expert-value taxonomies or rater's sociocultural descriptors) and calibrates predictions for each value cluster by learning cluster-specific embeddings. We demonstrate MC-STL on several subjective learning settings, including ordinal, binary, and preference learning predictions, and evaluate it on multiple datasets covering toxic chatbot conversations, offensive social media posts, and human preference alignment. The results show that MC-STL consistently outperforms the baselines that ignore the latent value structure of the annotations, delivering gains in discrimination, value-specific calibration, and disagreement-aware metrics.
Computational social science increasingly relies on large language models for text annotation, and the validity of published findings now rests on the labels generated by such models. Decision models, a new model class built for categorical question answering, answer typed questions with a choice, a probability distribution over the label set, and a confidence score rather than free text, at a small fraction of frontier inference prices. Whether their answers are accurate, and whether that stated confidence can be trusted on social science constructs, are unknown. Here, we mirror the evaluation of Ziems et al. (2024) on 18 computational social science classification tasks (7,977 items), comparing the first commercial decision model and two open-weight counterparts against 19 frontier and open-weight language models under the same zero-shot protocol. The decision model trails the per-task best LLM on 14 of 15 evaluation tasks, with a median deficit of 11.6 macro-F1 points, at a median 44 times lower measured cost. Its confidence is better calibrated than the verbalized confidence of 16 of the 19 LLMs, yet three frontier models show lower median calibration error (0.157 against 0.066). While items above 0.9 confidence are typically labeled accurately (median accuracy 0.815), on one task, empathy in peer-support dialogues, the model reports high confidence while performing near chance. Nonetheless, our results suggest that decision models are useful as a first step in the annotation pipeline: routing low-confidence items to an LLM matches or exceeds the LLM alone at a quarter to half of its cost.