The Market in the Model: Latent Diffusion as Neural Economy
Authors: Eryk Salvaggio
Organizations: Cambridge Digital Humanities, University of Cambridge · Machine Visual Culture Research Group, Max Planck Institute
Abstract
Valuable critique of generative image models within visual culture and the humanities has emphasized the role of datasets in shaping the images they produce. Yet, close studies of the ideological positions embedded into the mechanism of the models have been neglected, leaving them imagined as "black boxes." In a bid to expand, rather than replace, dataset critique, this paper examines the mechanisms of the latent diffusion model in terms of the problems they were brought in to solve on behalf of computer vision engineers, and the decisions each component was tasked with automating. I interpret that ensemble through the histories of its parts and the theory of vision the system inscribes into every generated image. Drawing on Impett and Offert's notion of neural exchange value, I offer this analysis to argue that the model operates as a neural economy: a contained symbolic system that abstracts social communication into commensurable vectors as it transfers the social sphere into parcels for sale. Tracing the training and generation pipelines component by component reveals what each operation displaces, and how it further entrenches the logics of platform and attention economies over social communication. The paper warns that any critique fixated exclusively on copyright and commodity defenses risks reaffirming the very fetishism the model produces, and argues instead for centering social exchange.
We put forth a critical theoretical framework for analyzing generative models both descriptively and normatively. Our thesis is that generative models automate the production not only of intellectual labor or intelligence, but of a broader set of human social capacities we name "social doing." We do this by historicizing the commodification of sociality in the digital economy, leading to the availability of social data as the precondition for generative models. We elaborate our definition of "social doing" by drawing a distinction between "use" and "exchange" sociality and further differentiate between the ways that generative models either substitute for or mediate existing social relations and processes. We then turn to existing empirical research on how people use generative model-based products and the effects that their use has upon them. In this, we introduce the concept of Synthetic Sociality, a social reality in part fabricated by Silicon Valley's privately owned and undemocratically governed generative models. Lastly, we offer a normative analysis based on our findings and framework, and discuss future design opportunities.
Denoising diffusion models are the dominant architecture for image generation, whereas most natural language generation and modeling are primarily handled by well-known transformer architectures employing attention mechanism. Here, we show that diffusion models also inherently use an attention mechanism very similar to that of transformers. Therefore, attention emerges as a universal machine learning principle, based on a general training objective. We also show similarities in basic functional principle of auto-encoders and attention-based models. These equivalences allows us to interchange these designs based on practical requirements. As an example, we can reformulate the diffusion framework to reduce the lengthy training process and computation-intensive image generation. Using this approach, a simplified algorithm is proposed for image generation which is based on attention mechanism. Results show that the attention-based implementation achieves comparable performance with significantly less effort and computational resources.
Latent diffusion models offer an attractive alternative to discrete diffusion for non-autoregressive text generation by operating on continuous text representations and denoising entire sequences in parallel. The major challenge in latent diffusion modeling is constructing a suitable latent space. In this work, we present the Latent Diffusion Language Model (LDLM), in which the latent encoder, diffusion model, and decoder are trained jointly. LDLM builds its latent space by reshaping the representations of a pre-trained language model with a trainable encoder, yielding latents that are easy to both denoise and decode into tokens. We show that naive joint training produces a low-quality diffusion model, and propose a simple training recipe consisting of an MSE decoder loss, diffusion-to-encoder warmup, adaptive timestep sampling, and decoder-input noise. Ablations show that each component substantially impacts generation performance. On OpenWebText and LM1B, LDLM achieves better generation performance than existing discrete and continuous diffusion language models while being 2-13× faster, indicating that jointly learning the latent space is a key step toward making latent diffusion competitive for text generation.
Viacheslav Meshchaninov, Alexander Shabalin, Egor Chimbulatov +4