CreativityNeuro: Steering Language Model Weights to Improve Divergent Thinking and Reduce Mode Collapse
Authors: Samuel Schapiro, Core Francisco Park, Felix Sosa, Lav R. Varshney
Organizations: Univeristy of Illinois, Urbana-Champaign · Center for Brain Science, Harvard University · CBS-NTT Program in Physics of Intelligence, Harvard University · Prior Computers · AI Innovation Institute, Stony Brook University
Abstract
Divergent thinking is a crucial aspect of creativity, yet large language models (LLMs) tend to consistently generate similar responses to open-ended questions, in what has been termed the artificial hivemind effect. Here, we introduce CreativityNeuro, a data-free method for enhancing divergent thinking in LLMs via contrastive weight steering. We evaluate our method across multiple creativity assessments and report several main findings. On the Divergent Association Task (DAT), a vocabulary-space creativity test, CreativityNeuro improves performance by up to 14 human percentile points. Next, in a large-scale human evaluation (N=720) on the Alternative Uses Test (AUT) and the Task Task, CreativityNeuro achieves significant improvements in originality, surprise, and creativity, transferring to longer-form and more open-ended tasks. Importantly, we find that across all three tasks, CreativityNeuro demonstrably reduces measures of mode collapse. Moreover, activation steering achieves comparable performance to CreativityNeuro on the DAT, but it does not transfer to the AUT and Task Task, demonstrating the effectiveness of weight-space steering in generalizing to unseen tasks. In conclusion, CreativityNeuro improves divergent thinking and reduces mode collapse without requiring behavioral data, re-training, or gradient-based fine-tuning, providing a straightforward way to enhance LLM performance in creative domains.
Measuring the creativity of large language models (LLMs) is essential for designing methods that can improve creativity and for enhancing our scientific understanding of this ability. To accomplish this, it has become common in recent years to administer tests of human creativity to LLMs. Although these tests provide a convenient and fully automated way to score "creativity," their validity as measures of machine creativity has not been established, and these tests already have limited validity as predictors of human creativity. To address this problem, we conduct the first large-scale, systematic study assessing the effectiveness of human creativity tests for predicting the creative achievement of LLMs across three target constructs: creative writing, divergent thinking, and scientific ideation. We find that the Divergent Association Task (DAT) and the Conditional DAT are the best predictors of creative writing and divergent thinking, respectively, but that test effectiveness varies significantly by construct, and no single test predicts all constructs well. Moreover, contrary to popular belief, no existing test reliably predicts scientific ideation ability. Motivated by this problem, we introduce the Divergent Remote Association Test (DRAT), a vocabulary-space test that assesses both convergent and divergent thinking in a single instrument. The DRAT is the first and only creativity test for LLMs that is a significant predictor of scientific ideation ability, demonstrating robustness across major design choices. Furthermore, the performance gain of the DRAT is not recoverable from any linear combination of the Divergent Association Task and the Remote Associates Test, indicating that assessing divergent and convergent thinking in the same test is essential to reliably predicting scientific ideation ability.
Large Language Models (LLMs) are being applied to increasingly difficult problems and use cases. To navigate their vast solution spaces effectively, LLMs need to be creative. Yet the subjective nature of creativity and the limits of human judgment make training LLMs for creativity especially challenging. As a solution, we train LLMs on Codenames, a word-association game that exercises the two central axes of creativity, divergent and convergent thinking, while yielding objectively verifiable outcomes. This verifiability lets us bypass human judgment and train with Reinforcement Learning with Verifiable Rewards (RLVR). We train Qwen3-1.7B, 4B, and 8B models and evaluate them on ten creativity and four reasoning benchmarks. We find that the precision-diversity trade-off is scale-dependent: the 8B model prioritizes creativity over precision, while the 1.7B and 4B models gain reasoning precision at the cost of creativity. Concretely, the 8B model shows modest but consistent creativity gains (8 of 10 benchmarks) with only minor reasoning degradation, whereas the smaller models achieve substantial gains on reasoning tasks. Our study presents a scalable and effective solution to train LLMs for creativity.
Creativity is often seen as a hallmark of human intelligence. While large language models(LLMs) are increasingly perceived as generating creative text, there is still no cross-domain and scalable framework to evaluate their creativity across diverse scenarios. Existing methods of LLM creativity evaluation either heavily rely on humans, limiting speed and scalability, or are fragmented across different domains and different definitions of creativity. To address this gap, we propose CreativityPrism, an evaluation and analysis framework that consolidates eight tasks from three domains: divergent thinking, creative writing, and logical reasoning, into a taxonomy of creativity that emphasizes three dimensions: quality, novelty, and diversity of LLM generations. The framework is designed to be scalable with reliable automatic evaluation judges that have been validated against human annotations. We evaluate 17 state-of-the-art (SoTA) LLMs on CreativityPrism and find that while frontier-scale LLMs dominate creative writing and logical reasoning tasks by a .10 (or 15%) lead over locally-deployable open models, they offer no significant advantage in divergent thinking, a domain much less explored in existing post-training regimes. Our analysis also shows that high performance in one creative dimension or domain rarely generalizes to others; specifically, novelty metrics often show weak or negative correlations with other metrics. This fragmentation confirms that a cross-domain, multi-dimensional framework like CreativityPrism is essential for any meaningful assessment of LLM creativity.