Personalized recommendation systems are central to modern e-commerce and retail platforms, but they typically rely on centralized storage of detailed user interaction data, creating significant privacy and regulatory challenges. With increasing requirements from regulations such as GDPR, CCPA, and CPRA, organizations must develop recommendation systems that preserve user privacy without substantially degrading recommendation quality. This work presents and evaluates a privacy-preserving recommendation framework that combines federated learning, differential privacy, cohort-level modeling, and privacy-aware intelligent agents. The framework keeps raw user data decentralized while introducing mathematically bounded noise to model updates. Experiments were conducted on synthetic retail datasets that emulate customer clickstream and purchase behavior. Recommendation quality was evaluated using Click-Through Rate (CTR), Precision@K, Recall@K, and Normalized Discounted Cumulative Gain (NDCG@K) across multiple differential privacy budgets. We evaluate matrix factorization, neural collaborative filtering, and GRU4Rec under varying privacy constraints and analyze the trade-off between privacy and utility. An interactive Streamlit dashboard was developed to visualize recommendation performance, ranking stability, privacy-utility trade-offs, and fairness metrics. Results show that the proposed framework maintains competitive recommendation quality at moderate privacy budgets (approximately ε≈5), demonstrating that strong privacy guarantees can be achieved with limited impact on recommendation effectiveness. This work provides a practical framework for deploying privacy-preserving recommendation systems that balance personalization, regulatory compliance, and business objectives, offering a scalable approach for next-generation AI-driven retail platforms.
Balancing differential privacy (DP) with recommendation accuracy is a key challenge in privacy-preserving recommender systems, since DP-noise degrades accuracy. We address this trade-off at both the data and model levels. At the data level, we apply DP only to the most stereotypical user data likely to reveal sensitive attributes, such as gender or age, to reduce unnecessary perturbation; we refer to this as targeted DP. At the model level, we use meta-learning to improve robustness to remaining DP-noise. This achieves a better trade-off between accuracy and privacy than standard approaches: Meta-learning improves accuracy and targeted DP leads to lower empirical privacy risk compared to uniformly applied DP and full DP baselines. Overall, our findings show that selectively applying DP at the data level together with meta-learning at the model level can effectively balance recommendation accuracy and user privacy.
Serving personalized content on mobile devices has traditionally required pooling sensitive user data on centralized servers, a practice increasingly at odds with modern privacy expectations and geographical regulations. We present a two-stage federated recommendation system pipeline for mobile devices, built around a principled separation between non-sensitive user preference data and sensitive mobile context data that never leaves the device. The first stage runs a collaborative filtering model on non-sensitive app-context data in the cloud to generate a shortlist of relevant items. The second stage re-ranks these candidates on-device using sensitive mobile signals, with only model updates/gradients ever leaving the device. We validate the approach on MovieLens, UCI Human Activity Recognition, and a proprietary pilot dataset, and deliver a production-ready implementation as a Kotlin Multiplatform library deployable on Android and iOS.
Recommender systems often induce filter bubbles and semantic homogenization by monolithically optimizing for immediate user engagement. Standard single-objective models, including traditional Deep Q-Networks, are ill-equipped to navigate the trade-offs between platform retention and critical societal values like information diversity and provider fairness. To address these limitations, we introduce a multi-objective reinforcement learning framework that formalizes recommendation as a semantic multi-objective Markov decision process. By integrating high-fidelity semantic embeddings with a Pareto-DQN agent, our architecture treats engagement, diversity, and fairness as distinct, non-aggregable reward signals, avoiding the pitfalls of static reward scalarization. Empirical evaluations on the MovieLens small dataset shows that our hypervolume based action selection disrupts the feedback loops responsible for semantic collapse. By sustaining high state-trajectory variance, the Pareto-DQN effectively maps the Pareto frontier, achieving gains in auxiliary societal objectives with only marginal impacts on engagement. This work provides a path toward intrinsically aligned, responsible recommender systems.
Cláudio Lúcio Do Val Lopes, Lucca Machado da Silva, André de Oliveira Brandão