Rushes: A Human Preference Dataset for Pluralistic Alignment
Authors: Michael Xu, Jorge Leandro, Sudha Rao, Weijia Xu, Nebojsa Jojic, Gabriel DesGarennes, Chris Quirk, Bill Dolan
Organizations: Microsoft Research
Abstract
We introduce Rushes, a dataset and benchmark for studying revealed human engagement preferences in interactive narrative environments. Rushes is collected through a game interface where users interact with AI-generated branching narratives and select one choice from a small, explicit candidate set at each decision point. Each interaction logs the full candidate set, the user's choice, and the evolving narrative context, yielding time-ordered trajectories with persistent user-level identifiers. Rushes contains 44,226 decision events from 8,167 unique users across six games, capturing sequential, personalized engagement behavior rather than static judgments. We show that user choices exhibit structured, non-random patterns, quantified by a low choice entropy relative to a uniform baseline. We position Rushes as a diagnostic benchmark for pluralistic alignment and demonstrate a robust Engagement Gap: state-of-the-art LLMs, including GPT-5, fail to outperform simple baselines. While classical Matrix Factorization (SVD) captures measurable personalized signal (37.7%), frontier LLMs (34.23%) struggle to even match the Popularity Baseline (36.4%) on event-level choice prediction. This gap suggests that single, population-level objectives, like those used in modern RLHF, appear insufficient to capture heterogeneous, context-dependent engagement signals. As a result, even highly capable models default to majority preferences rather than adapting to individual trajectories. We release Rushes to support research into pluralistic alignment and sequential decision-making in generative systems. The full code for the platform and dataset will be available here: https://github.com/microsoft/rushes
Standard RLHF pipelines often reduce heterogeneous human judgments into a single scalar reward target. We argue that this reduction can mis-measure alignment in structurally plural societies, where disagreement may reflect culturally, historically, linguistically, regionally, or normatively grounded interpretations rather than annotation noise. We call this failure Preference-Validity Compression, the collapse of multiple plural-valid response options into a single optimization target. Using Malaysia as a diagnostic setting, we analyze RLHF-style feedback aggregation through preference events linking prompts, responses, and acceptability judgments across interpretive frames. Across 321 preference events from 20 participants and 107 trio-annotated prompts, 79% of prompts contain more than one majority-supported response that single-winner aggregation would discard, and apparent dominance gaps between top responses diminish when all majority-supported options are considered. Participants frequently select multiple acceptable responses, and discarded responses demonstrably reflect coherent local, practical, or cultural frames. These findings show that majority aggregation in this corpus measures argmax acceptability rather than plural alignment. We treat this as a measurement-validity issue and argue that future alignment methods should satisfy Validity-Preserving Consistency, remaining stable across plural-valid interpretive frames rather than collapsing them into a single reward target.
Large language models (LLMs) are used worldwide, yet disproportionately reflect Western values, limiting their ability to represent diverse value systems. We introduce PLURAL, a large-scale, value-focused preference dataset grounded in the Integrated Values Survey (IVS), a nationally representative survey spanning 92 countries. Using a two-stage generation pipeline, we transform survey responses into synthetic preference triplets that preserve normative value signals while producing realistic scenarios. We release an initial version of PLURAL containing ~500,000 preference triplets representing people in 20 diverse countries. We evaluate PLURAL in three ways: (i) dataset-level validation showing that it preserves both cross-country value differences and within-country diversity from the original survey; (ii) automated evaluation showing that training on PLURAL improves alignment with target countries' cultural profiles, reducing mean absolute error by up to 27.7% relative to strong baselines; and (iii) blind human evaluation with 176 evaluators in India, Brazil, and Japan, who judge PLURAL-aligned responses as more representative of their national values. Together, these results show that PLURAL contains learnable signal for value steering, offering a scalable resource for pluralistic alignment. Dataset: https://huggingface.co/datasets/agdhruv/plural-alignment
LLM-powered conversational assistants are often deployed in a one-size-fits-all manner, which fails to accommodate individual user preferences. Recently, LLM personalization -- tailoring models to align with specific user preferences -- has gained increasing attention as a way to bridge this gap. In this work, we specifically focus on a practical yet challenging setting where only a small set of preference annotations can be collected per user -- a problem we define as Personalized Preference Alignment with Limited Data (PPALLI). To support research in this area, we introduce two datasets -- DnD and ELIP -- and benchmark a variety of alignment techniques on them. We further propose FaST, a highly parameter-efficient approach that leverages high-level features automatically discovered from the data, achieving the best overall performance.