PinEqualizer: Full Funnel Content Exploration and Debiasing System at Pinterest

Modern recommendation systems predominantly train retrieval and ranking as separate models despite both increasingly relying on large transformers encoding the same user behavior data, duplicating parameters, compute, and serving cost. Prior work unifies the model architecture but not the full pipeline: input formats, training procedures, and serving stacks remain fragmented across stages. We present UniPinRec, which achieves full-stack unification of retrieval and ranking at Pinterest: one input format, one model, one training stage, deployed within existing serving infrastructure. A shared transformer encodes the user action sequence into candidate-independent representations that branch into retrieval (ANN dot-product) and ranking (cross-attention) via task-specific heads. Three ideas make this work: (1) Masked Action Modeling (MAM) eliminates interleaving, enabling weight sharing without doubling context length; (2) Blended training examples pair action sequences with feedview impression slates to satisfy both objectives jointly; (3) Cross-stage KV cache sharing reuses user-history computation from retrieval for ranking, reducing total FLOPs versus serving two independent models. Deployed in the Pinterest core surfaces, UniPinRec delivers approximately +1% online engagement lift while cutting end-to-end serving latency by 11.1% and lifting QPS by 63.6%. To our knowledge, this is the first full-stack unification of retrieval and ranking, covering inputs, model, training and serving, deployed in a production recommendation system.

Optimizing large-scale retrieval hinges on the ability to efficiently surface candidates across diverse content tiers. However, to capture segments such as fresh and long-tail content, modern systems typically resort to a fragmented "zoo" of specialized retrieval models. This operational complexity is attributed to a fundamental challenge in heterogeneous retrieval systems, the Scaling Bias of Heterogeneity, where model capacity gains do not apply equally across diverse content tiers. To bridge this gap, we propose MESH as a unified retrieval scaling framework that mitigates this bias through a modularized architecture integrated with gated bias correction. By partitioning the feature space into independent domains, MESH enforces a structural inductive bias that reduces interference between sparse-item signals and high-frequency engagement features. This protected gradient path leads to improved scaling behavior for sparse content, empirically validated by a 14 times improvement in the power-law scaling exponent for fresh items. In online evaluations on Pinterest's Related Pins platform, a billion scale item-to-item recommendation system, these improvements translate into a +5.5% lift in fresh-item repins, alongside with 55% improvement in funnel efficiency and +0.46% improvement in user retention. Finally, our asynchronous serving strategy ensures production viability by delivering a 2.87 times improvement in system throughput. Our findings suggest MESH as a promising paradigm for consolidating fragmented retrieval infrastructures into more scalable and ecosystem-aware backbones.

Pre-ranking is a critical stage in industrial recommendation systems, tasked with efficiently scoring thousands of recalled items for downstream ranking. A key challenge is the train-serving discrepancy: pre-ranking models are trained only on exposed interactions, yet must score all recalled candidates -- including unexposed items -- during online serving. This mismatch not only induces severe sample selection bias but also degrades generalization, especially for long-tail content. Existing debiasing approaches typically rely on heuristics (e.g., negative sampling) or distillation from biased rankers, which either mislabel plausible unexposed items as negatives or propagate exposure bias into pseudo-labels. In this work, we propose Generative Pseudo-Labeling (GPL), a framework that leverages large language models (LLMs) to generate unbiased, content-aware pseudo-labels for unexposed items, explicitly aligning the training distribution with the online serving space. By offline generating user-specific interest anchors and matching them with candidates in a frozen semantic space, GPL provides high-quality supervision without adding online latency. Deployed in a large-scale production system, GPL improves click-through rate by 3.07%, while significantly enhancing recommendation diversity and long-tail item discovery.