Large-scale recommendation systems face "Memory Wall" bottlenecks due to massive, dense embedding tables. While generative retrieval uses discrete tokens for IDs, high-dimensional context still relies on inefficient dense formats. Inspired by computer vision data compression, we propose Dual-purpose Semantic IDs to achieve LLM-level I/O efficiency. Our methodology uses hierarchical quantization to condense continuous embeddings into discrete Semantic IDs performing two concurrent roles: (1) Collaborative Identity: modeling user-item interactions via learnable embedding table; and (2) Content Reconstruction: using a lightweight Semantic Decoder for on-the-fly embedding approximation. This approach replaces massive vector storage with on-demand reconstruction, reducing system overhead and data footprints. We demonstrate the efficacy of our framework through offline evaluations and successful online deployment in production-scale ranking and retrieval systems at a major video sharing platform, showing that discrete tokens are indeed all you need for highly efficient, content-rich recommendation.
User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors. An emerging alternative for discrete user representation -- using LLMs to generate text-based user tokens -- captures topical co-occurrences rather than deep sequential behavior dynamics and produces outputs that are difficult to ground to item attributes. Meanwhile, Semantic ID (SID) based item tokenization has proven effective for improving generalization in generative recommendation, yet discrete SID-based representations for users remain largely unexplored. We propose TokenMinds, an industrial-scale system that extends the PLUM framework from item retrieval to user modeling, generating both discrete SID-based user tokens and dense user embeddings via an encoder-decoder architecture adapted from pre-trained LLMs. This dual-output design provides the complementary benefits of discrete, semantically grounded user representations while maintaining compatibility with existing downstream models that rely on dense embeddings. Additionally, the shared SID vocabulary naturally extends to cross-scenario modeling: by unifying long-form and short-form video behaviors into a single model, we substantially reduce training and serving costs. We validate TokenMinds through extensive offline experiments and live launches on multiple YouTube surfaces, served on full user traffic (billions of users) via an asynchronous infrastructure that decouples representation generation from downstream scoring. Focusing on ranking as the primary downstream use case, our results confirm the practical viability of SID-based user tokens at industrial scale and demonstrate that tokens and dense embeddings provide complementary value across different production ranking systems.
Generative recommendation commonly represents items using fixed-length semantic identifiers (SIDs) constructed through clustering and quantization. However, these artificial codes may overcompress item semantics, remain misaligned with pretrained LLM vocabularies, and require costly autoregressive decoding. In light of this, we propose VaLiDRec, a generative recommendation framework based on variable-length, LLM-aligned semantic identifiers. VaLiDRec constructs SIDs directly from informative native LLM vocabulary tokens via token importance estimation, semantic-quality-aware pruning, and collision-aware refinement, allowing identifier lengths to adapt to item semantic complexity. To model user preferences, VaLiDRec incorporates graph-aware soft prompts and reformulates recommendation as token-set prediction with token-level item scoring, eliminating autoregressive SID generation and beam search. Experiments on four real-world datasets show that VaLiDRec consistently outperforms strong sequential and generative recommendation baselines across all evaluation metrics. It further achieves superior zero-shot item cold-start performance and 87.49× faster inference than LC-Rec. These results demonstrate that LLM-native variable-length semantic identifiers provide a more expressive and efficient paradigm for generative recommendation.
Generative recommendation reformulates recommendation as next-token prediction over discrete semantic identifiers (IDs). A fundamental yet unexplored design choice is that existing methods employ fixed-length tokenization for all items, implicitly assuming uniform encoding capacity regardless of item characteristics. Through systematic experiments across four datasets, we discover the Popularity-Length Paradox: popular items achieve optimal performance with short IDs, while tail items require substantially longer codes to capture discriminative semantics. This reveals a critical mismatch where popular items benefit from abundant collaborative signals and require minimal semantic detail, whereas tail items must rely on fine-grained content features due to sparse interaction data. To address this, we propose VarLenRec, a framework for learning variable-length tokenization. We develop Popularity-Weighted Information Budget Allocation (PIBA), an information-theoretic framework proving that optimal ID length should scale as a negative power of popularity. Directly implementing variable-length allocation faces two technical challenges: standard Euclidean residual quantization lacks geometric capacity to support diverse code lengths without distortion, and discrete length decisions are non-differentiable. We address these through Hyperbolic Residual Quantization, which leverages the exponential volume growth of the Poincaré ball to naturally stratify encoding capacity, and a Soft Length Controller, which enables differentiable length prediction via continuous layer retention probabilities regularized by PIBA-derived priors. Extensive experiments demonstrate that VarLenRec achieves significant improvements over state-of-the-art methods in recommendation accuracy and training/inference efficiency, revealing the importance of adaptive encoding capacity in generative recommendation.